ArenaPlus-Sports CRM Manager (full-time onsite in BGC)

Description:
1. Manage and execute CRM strategies to improve customer conversion, retention, upselling, and reactivation. Ensure smooth implementation of campaigns across multiple channels, including email, SMS, push notifications, and in-app messaging while maintaining a seamless customer experience and meeting key performance targets.
2. Lead all phases of CRM engagements including goal setting, campaign planning/testing, launch strategy, and ongoing marketing optimization
3. Develop customer segmentation strategies to deliver personalized promotions, bonuses, and content.
4. Proactively provide and maintain weekly insights on the CRM performance against objectives and make effective tactical recommendations moving forward.
5. Analyze player data and behavior to create targeted retention and reactivation campaigns.
6. Collaborate with the BI team to track campaign performance and refine strategies based on data insights.
7. Develop an excellent relationship with internal and external peers to ensure campaign deliverability.
8. Monitor and optimize player journeys to enhance user experience and engagement.
9. Manage bonus and loyalty programs, ensuring cost efficiency and effectiveness.
10. Ensure compliance with responsible gaming regulations and policies.

Requirements:
1. 4+ years of CRM experience in the iGaming industry.
2. Strong knowledge of player lifecycle management and customer segmentation.
3. Experience with CRM automation tools and analytics platforms.
4. Excellent project management and communication skills.
5. Strong analytical skills and ability to interpret complex data.