Senior Business Manager Digital marketing Onsite in BGC

Location: Philippines BGC Onsite
#Responsibilities:
1. Social Media Advertising Execution:
Responsible for executing social media-focused advertising campaigns in the Philippine market, coordinating closely with local media buying agencies to achieve key user acquisition goals across external channels, including cost control and ROI performance.
2. Target Breakdown and Strategy Alignment:
Break down user acquisition targets by media source type, set specific goals, and align execution plans with partner agencies. Collaborate dynamically to refine strategies around channels, audience segments, and creatives to improve daily campaign efficiency, using data to guide decisions.
3. Channel Exploration and Partnership Development:
Continuously explore and identify high-potential emerging media channels. Lead business negotiations to secure partnerships that drive efficient user acquisition.
4. Data Analysis and Optimization Recommendations:
Analyze advertising performance data and provide actionable optimization suggestions. Offer strategic guidance to partner agencies on pricing and quality assessment of traffic sources based on performance metrics.
5. Relationship Management:
Maintain strong business relationships with local media platforms and buying agencies. Conduct regular visits and business reviews to ensure alignment and growth.
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#Qualifications:
1. Education & Experience:
Bachelor’s degree or above. Minimum of 2 years of experience in overseas digital marketing, with hands-on experience in platforms such as Google, Facebook, and Viber.
2. Industry Knowledge:
Candidates with experience in sports media or sports information advertising are preferred. Familiarity with the Philippine market and fluency in English is highly desirable.
3. Analytical Skills:
Strong logical thinking and data sensitivity, capable of identifying trends and patterns from campaign data.
4. Tools & Techniques:
Proficient in using data analysis tools and methods; able to conduct data mining and performance analysis effectively.
5. Soft Skills:
Excellent communication and coordination abilities, strong team player, and capable of working under pressure.
6. · Background in local Philippine platforms like Shopee, Lazada, particularly in marketing or branding departments
7. · Experience in advertising or marketing campaign placements
8. · Preferably Taiwanese or senior-level Filipino (with a salary of 50,000 pesos or above)
9. · Must be familiar with social media