ArenaPlus-Sports Marketing Manager

ArenaPlus-Sports Marketing Manager

Working Location: Full-time onsite in BGC, Philippines
Working Time: Monday To Friday 9:00-18:00
Salary Range: 100,000-300,000 PHP (Negotiable based on interview and current salary)

#Description:
Growth Strategy & Player Acquisition
- Develop and own the company’s multi-channel marketing strategy across digital, influencer, offline, and strategic partnerships
- Lead performance marketing across paid media, SEO, affiliates, CRM, and app/store acquisition
- Define and optimize the full marketing funnel (awareness → conversion → retention) across web and app
Brand & Creative Direction
- Own the brand strategy and voice of the company across markets
- Oversee creation of world-class content, campaigns, and communication
- Ensure consistency and innovation in messaging across all platforms
Budget Ownership & Planning
- Define, manage, and optimize the marketing budget to deliver ROI-positive campaigns
- Forecast and track spend vs performance across all channels and market segments
- Ensure efficient resource allocation across brand and growth initiatives
- Collaborate with Finance to align budget planning with company-wide revenue and profit targets
Data-Driven Execution
- Partner with BI and Product teams to measure LTV, CAC, ROI, churn, retention, and optimize continuously
- Leverage market and player insights to tailor local campaigns and personalize experiences
Leadership & Org Development
- Build, mentor, and scale a high-performance marketing team (growth, brand, CRM, content, design)
- Foster a culture of creativity, speed, and accountability
- Report directly to the Head of Business Unit and align with cross-functional leaders (Product, Operations, Finance)
#Requirements：
- 8–12+ years of marketing experience, including senior leadership in a digital-first or app-based business
- Proven track record of scaling customer acquisition and brand awareness in competitive markets
- Strong grasp of data analytics, performance marketing, CRM, and growth marketing tools
- Experience in budget ownership, forecasting, and strategic financial planning for marketing
- Ability to balance short-term performance with long-term brand building
- Exceptional leadership, communication, and strategic thinking
- Experience in iGaming and sports betting industry

#Bonus Points
- Familiar with both grey and regulated market or Philippines market
- Experience building a brand from single market to regional/international scale-up
- Strategic thinker with a passion for sports, data, or iGaming communities.