Marketing Head

MARKETING HEAD-(FROM OUT OF HOME ADVERTISING BACKGROUND) - 7 YRS EXPERIENCE

Requirements:
Bachelor'sdegree in Communication / Advertising / Marketing
Must have at least 7- 10 yrs experience in leading and handling corporate communications in almost all the functional areas stated above
Minimum of 5 years management experience

Licensure/Special Permits/Certificates Required
1 Certificates and Diploma in Marketing
2 Masters degree in marketing

Responsibilities:
1 Brand Management 20%
a Deploys the HDI brand consistently across all companies and mediums.
b Develops branding guidebooks for each subsidiary.

Standardize corporate materials such as calling cards, letter heads, folders and envelopes, corporate fonts and electronic
signatures across all companies ( includes design and materials
d Manages corporate logos for all subsidiaries
e Assists in developing the mission and vision for each subsidiary.
2 PR (External ) 10%
a Plans, strategize and manages external integrated marketing campaigns for the corporate brand of the company
b Identifies and develop relationships with important company relevant media, including TV, print and online.

Prepares press releases regarding company accomplishments, milestones and important news. Develop and execute story
ideas furthering the company's interests. Gain placement with relevant media.
d Uses the internet to help increase the profile of the organization.
e Look into ways on how the HDI brand can be exposed to general public. Propose and work on creative campaigns.

f Oversees press and PR events.
g Develop a corporate profile for HDI and its respective subsidiary
h Keep up to date with key persons, keeping track of their birthdays and special events.
i Attend events as a representative of HDI and to network/build contacts.
j Handles customer inquires and complaints
k Handles media inquiries and comments
l Clears House for external communication
3 PR (internal) 10%
a Conceptualize, manage and implement internal programs
b Handles issue related to company's products
c Oversees the editing and writing of internal newsletters for employees and distributors
d Oversees the editing of documents for internal use such as employee handbook, etc.
e Ensures that miscommunication from Management to staff are kept at a minimum.

Builds up catalogue and maintain pictures of both local and regional offices, key personnel and the various HDI Businesses for
corporate use.
g Prepares materials needed for function.
4 Communication 20%
a Ensures a high standard of image/ language across all marketing material, both offline and online
b Develops new marketing collateral for each subsidiary
c Reviews and improve on existing marketing collateral
d Oversees the updating of all the websites of the subsidiaries
e Researches and compile information on products and services
f Researches and write up on product labels/marketing text
g Serves as the point coordinator for English-based marketing materials for HDI Network for all the countries
5 Core Values 20%
a Assists HR in communicating our core values to the organization

Develops a list of why employees would want to work in HDI, and ensure that the reasons are something that is inherent in the
organization
c Together with HR, look into improving communication skills of employees
6 Staff Management and Supervision 20%
a Plans and develops systems and procedures to improve the operating quality and efficiency of the department;

Calculates and manages annual budgets allocated for the division and perform periodic cost and productivity analyses, as
needed/assigned;

Initiates, carry-out, and ensures compliance to hiring standards by actively participating in recruitment activities to improve
overall capacity and efficiency of the department;
d Implements, monitors, and ensures compliance of direct reports to established/approved job or performance standards;
e Instigates and make necessary training and non-training recommendations to address direct reports' performance gaps
f Ensures department