Marketing Manager (Quezon City))

JOB MISSION/PURPOSE

The position will be responsible for creating, implementing and overseeing communications program and branding strategies that effectively describe and promote the organization and its products within and outside of the Philippines.

JOB RESPONSIBILITIES
WEIGHTS
Key Result Areas - Functional
1
Brand Management
20%
a
Deploys the HDI brand consistently across all companies and mediums.

b
Develops branding guidebooks for each subsidiary.

c
Standardize corporate materials such as calling cards, letter heads, folders and envelopes, corporate fonts and electronic signatures across all companies ( includes design and materials

d
Manages corporate logos for all subsidiaries

e
Assists in developing the mission and vision for each subsidiary.

2
PR (External )
10%
a
Plans, strategize and manages external integrated marketing campaigns for the corporate brand of the company

b
Identifies and develop relationships with important company relevant media, including TV, print and online.

c
Prepares press releases regarding company accomplishments, milestones and important news. Develop and execute story ideas furthering the company's interests. Gain placement with relevant media.

d
Uses the internet to help increase the profile of the organization.

e
Look into ways on how the HDI brand can be exposed to general public. Propose and work on creative campaigns.

f
Oversees press and PR events.

g
Develop a corporate profile for HDI and its respective subsidiary

h
Keep up to date with key persons, keeping track of their birthdays and special events.

i
Attend events as a representative of HDI and to network/build contacts.

j
Handles customer inquires and complaints

k
Handles media inquiries and comments

l
Clears House for external communication

3
PR (internal)
10%
a
Conceptualize, manage and implement internal programs

b
Handles issue related to company's products

c
Oversees the editing and writing of internal newsletters for employees and distributors

d
Oversees the editing of documents for internal use such as employee handbook, etc.

e
Ensures that miscommunication from Management to staff are kept at a minimum.

f
Builds up catalogue and maintain pictures of both local and regional offices, key personnel and the various HDI Businesses for corporate use.

g
Prepares materials needed for function.

4
Communication
20%
a
Ensures a high standard of image/ language across all marketing material, both offline and online

b
Develops new marketing collateral for each subsidiary

c
Reviews and improve on existing marketing collateral

d
Oversees the updating of all the websites of the subsidiaries

e
Researches and compile information on products and services

f
Researches and write up on product labels/marketing text

g
Serves as the point coordinator for English-based marketing materials for HDI Network for all the countries

5
Core Values
20%
a
Assists HR in communicating our core values to the organization

b
Develops a list of why employees would want to work in HDI, and ensure that the reasons are something that is inherent in the organization

c
Together with HR, look into improving communication skills of employees

6
Staff Management and Supervision
20%
a
Plans and develops systems and procedures to improve the operating quality and efficiency of the department;

b
Calculates and manages annual budgets allocated for the division and perform periodic cost and productivity analyses, as needed/assigned;

c
Initiates, carry-out, and ensures compliance to hiring standards by actively participating in recruitment activities to improve overall capacity and efficiency of the department;

d
Implements, monitors, and ensures compliance of direct reports to established/approved job or performance standards;

e
Instigates and make necessary training and non-training recommendations to address direct reports' performance gaps

f
Ensures department's compliance to existing Company policies, standard procedures, and prevailing code of ethics; and

g
Submits adequate, accurate, and updated report on department's activity, as requested by the respective General Managers and/or the Chairman.

7
Creatives

1
Develops creative materials that will help communicate ,essages of each brand;

2
Ensures that creative materials are developed and submitted on time in adherance to the brand strategy and marketing plan;

3
Ensures that production of every campaign is executed properly;

4
Assists clients in getting the right suppliers by coming up with comparative cost analysis; and

5
Researches on current trends and execution.

7
Perform other tasks/duties that may be assigned.

Organizational Competencies
1
Job Knowledge
Degree to which incumbent shows accuracy and effectiveness in terms of output and its associated degree of excellence.

2
Compliance to Organizational Policies and Procedures
Ensure compliance to organizational policies and procedures defined and approved by the Company.

3
Client Focus
a. Receive, provide, and ensure appropriateness of response to client queries and complaints;
b. Observe and exercise high standards of customer service and client relations.

4
Accountability
a. Focus and take serious responsibility for individual performance within defined work standards of quality;
b. Commit to work excellence and strive to consistently meet organizational goals and values; and
c. Embody the values and live up to the ethical standards of the organization and his/her profession even in the most challenging times.

Leadership Competencies
1
Demonstrates Business Acumen
a. Ability to perform with insight, acuteness, and intelligence in the areas of commerce and/or industry; and
b. Make decisions and act in situations in which there is not enough information to be certain of outcome or implications of the decision.

2
Influence (Negotiation/Influence)
a. Imply an intention to persuade, convince, influence or impress others (individuals or groups) in order to gain collaboration or to support the speaker's agenda and have a specific impact or effect; and
b. Effectively explore alternatives and positions to reach outcomes to gain the support and acceptance of all parties.

3
Developing High Performing Teams
a. Work to improve and reinforce performance of others; and
b. Use appropriate methods and a flexible interpersonal style to help build a cohesive team, facilitating the completion of team goals.


Departmental Competencies

1
Fosters Innovation
a. An effort to improve performance by doing new things; and
b. Generate innovative solutions in work situations; trying different and novel ways to deal with work problems and opportunities.

2
Creative Thinking
Question conventional approaches, explore alternatives and respond to challenges with innovative solutions or services, using innovation, experimentation and fresh perspective.

3
Teamwork
Ability and desire to work cooperatively with others to facilitate the accomplishment of work goals.

4
Initiative
a. Work persistently when needed and even when not required to do so as a conscious effort to improve or enhance efficiency, avoid problems or disruptions in operation, and/or develop entrepreneurial capabilities; and
b. Foster an environment that is proactive and appropriately acts upon potential threats and/or opportunities.


JOB SPECIFICATION / COMPETENCY REQUIRED
Knowledge
Skills
Abilities and Behavior
1
Knowledge in MS office, Photoshop and the Adobe suites
1
Very good Oral and Written Communication skills
1
Ability to prioritize, organize and deliver under pressure and critical deadlines

2
Interpersonal Communicative
2
Ability to delegate appropriate tasks to staff to maximize efficiency
3
Leadership and Team Management
3
Must have a sense or urgency and fasc paced in all projects and tasks
2
Strong Project management Experience
4
Analytical and Critical Thinking
4
Able to work under pressure and with high stress tolerance


5
Judgment and Decision-Making
5
Dependable and resourceful


6
Planning and Organizational
6
Honest and hardworking


7
Time Management
7
Can speak well in front of an audience


8
Project Management
8
Present a positive, professional image


9
Presentation and Facilitation
9
High degree of creativeness and innovativeness


10
Good people skills

high Orientation towards quality






Academic and Professional Requirements
1
Bachelor's degree in Communication / Advertising / Marketing
2
Must have at least 7- 10 yrs experience in leading and handling corporate communications in almost all the functional areas stated above

Minimum of 5 years management experience
Licensure/Special Permits/Certificates Required

1
Certificates and Diploma in Marketing
2
Masters degree in marketing or business development

*H-3/24/25