Marketing and Creative Manager

Job Title: Marketing and Creative Manager
Department: Marketing
Reports To: President
Salaary Range: 65,000 - 100,000
Organizational Relationships
The Position Supervises:
Creative Visuals Artist
Brand Marketing Officer
Corporate Writer
Creative and Marketing Associate

The Position Coordinates With:
Suppliers and Media Partners
Executive Committee

Job Purpose/Mission
The Marketing and Creative Manager is responsible for developing, implementing, and overseeing communication programs and branding strategies that effectively promote the organization and its products both locally and internationally.

Key Responsibilities
1. Brand Management (20%)
Ensure consistent deployment of the company's brand across all companies and mediums.
Develop branding guidebooks for each subsidiary.
Standardize corporate materials (e.g., calling cards, letterheads, folders, envelopes, corporate fonts, and electronic signatures).
Manage corporate logos for all subsidiaries.
Assist in developing the mission and vision for each subsidiary.

2. External Public Relations (10%)
Plan, strategize, and manage integrated marketing campaigns for the corporate brand.
Identify and establish relationships with relevant media (TV, print, online).
Prepare and distribute press releases regarding company accomplishments and milestones.
Enhance online presence and brand visibility.
Propose and implement creative campaigns for public exposure.

Oversee press and PR events.
Develop a corporate profile for the company and its subsidiaries.
Maintain a database of key industry contacts (including birthdays and events).
Represent the company external events for networking and relationship building.
Handle media inquiries, customer inquiries, and complaints.
Ensure proper clearance of external communications.

3. Internal Public Relations (10%)
Conceptualize, manage, and implement internal communication programs.
Oversee internal newsletters and company announcements.
Manage and edit internal documents (e.g., employee handbooks).
Reduce miscommunication between Management and staff.
Maintain a corporate photo catalogue of offices, personnel, and businesses.

4. Communications (20%)
Ensure a high standard of language and branding across all marketing materials.
Develop new marketing collateral for each subsidiary and improve existing materials.
Oversee the updating of all company websites.
Research and compile information for marketing campaigns.
Develop and review product labels and marketing texts.
Serve as the main coordinator for English-based marketing materials for company's international network.

5. Core Values Communication (20%)
Assist HR in communicating company core values to employees.
Develop a list of key reasons employees choose to work at the company and ensure alignment with company culture.
Collaborate with HR to enhance employees' communication skills.

6. Staff Management and Supervision (20%)
Improve department efficiency through system and procedure development.
Manage annual budgets and conduct periodic cost analyses.
Ensure compliance with recruitment hiring standards.
Monitor and enforce direct reports' job performance standards.
Identify training and development opportunities for staff.
Ensure compliance with company policies and ethics.
Provide timely and accurate reports to management.

7. Creative Development
Develop creative materials aligned with brand strategies.
Ensure timely production of creative assets according to marketing plans.
Oversee execution and quality assurance of marketing campaigns.
Assist in sourcing suppliers through cost analysis
Research current trends in branding and marketing execution.

Competencies
Organizational Competencies
Job Knowledge – Ensure accuracy, excellence, and effectiveness in output.
Compliance – Adhere to organizational policies and procedures.
Client Focus – Provide high-quality customer service and client relations
Accountability – Maintain professional and ethical work standards.

Leadership Competencies
Business Acumen – Make sound decisions with limited information.
Influence & Negotiation – Persuade and gain collaboration effectively.
Team Development – Build and manage high-performing teams.

Departmental Competencies
Innovation – Continuously seek new approaches to improve performance.
Creative Thinking – Challenge conventional ideas and explore innovative solutions.
Teamwork – Work cooperatively to achieve common goals.
Initiative – Take proactive steps to enhance efficiency and solve problems.

Qualifications
Education & Experience
Bachelor’s degree in Communication, Advertising, or Marketing.
7–10 years of experience in corporate communications, covering multiple functions.
Minimum 5 years of management experience.

Skills & Knowledge
Proficiency in MS Office, Photoshop, and Adobe Suite.
Strong oral and written communication skills.
Leadership and team management abilities.
Project management experience.
Strong analytical and critical thinking skills.
Excellent judgment and decision-making skills.
Ability to work under pressure and meet critical deadlines.
Exceptional planning, organization, and time management.

Preferred Certifications
Certificate/Diploma in Marketing.
Master’s degree in Marketing or Business Development (preferred).