Marketing Head

Qualifications:
-Graduate of Marketing or equivalent
-With 10 years related working experience in managerial capacity

Duties and Responsibilities:
1. Brand Management
a. Deploys the HDI brand consistently across all companies and mediums.
b. Develops branding guidebooks for each subsidiary.
c. Standardize corporate materials such as calling cards, letter heads, folders and envelopes, corporate fonts and electronic signatures across all companies ( includes design and materials
d. Manages corporate logos for all subsidiaries
e. Assists in developing the mission and vision for each subsidiary.
2. PR (External )
a. Plans, strategize and manages external integrated marketing campaigns for the corporate brand of the company
b. Identifies and develop relationships with important company relevant media, including TV, print and online.
c. Prepares press releases regarding company accomplishments, milestones and important news. Develop and execute story ideas furthering the company's interests. Gain placement with relevant media.
d. Uses the internet to help increase the profile of the organization.
e. Look into ways on how the HDI brand can be exposed to general public. Propose and work on creative campaigns.
f. Oversees press and PR events.
g. Develop a corporate profile for HDI and its respective subsidiary
h. Keep up to date with key persons, keeping track of their birthdays and special events.
i. Attend events as a representative of HDI and to network/build contacts.
j. Handles customer inquires and complaints
k. Handles media inquiries and comments
l. Clears House for external communication
3PR (internal)
a. Conceptualize, manage and implement internal programs
b. Handles issue related to company's products
c. Oversees the editing and writing of internal newsletters for employees and distributors
d. Oversees the editing of documents for internal use such as employee handbook, etc.
e. Ensures that miscommunication from Management to staff are kept at a minimum.
f. Builds up catalogue and maintain pictures of both local and regional offices, key personnel and the various HDI Businesses for corporate use.
g. Prepares materials needed for function.
4. Communication
a. Ensures a high standard of image/ language across all marketing material, both offline and online
b. Develops new marketing collateral for each subsidiary
c. Reviews and improve on existing marketing collateral
d. Oversees the updating of all the websites of the subsidiaries
e. Researches and compile information on products and services
f. Researches and write up on product labels/marketing text
g. Serves as the point coordinator for English-based marketing materials for HDI Network for all the countries
5. Core Values
a. Assists HR in communicating our core values to the organization
b. Develops a list of why employees would want to work in HDI, and ensure that the reasons are something that is inherent in the organization
c. Together with HR, look into improving communication skills of employees
6. Staff Management and Supervision
a. Plans and develops systems and procedures to improve the operating quality and efficiency of the department;
b. Calculates and manages annual budgets allocated for the division and perform periodic cost and productivity analyses, as needed/assigned;
c. Initiates, carry-out, and ensures compliance to hiring standards by actively participating in recruitment activities to improve overall capacity and efficiency of the department;
d. Implements, monitors, and ensures compliance of direct reports to established/approved job or performance standards;
e. Instigates and make necessary training and non-training recommendations to address direct reports' performance gaps
f. Ensures department's compliance to existing Company policies, standard procedures, and prevailing code of ethics; and
g. Submits adequate, accurate, and updated report on department's activity, as requested by the respective General Managers and/or the Chairman.
7. Creatives
a. Develops creative materials that will help communicate ,messages of each brand;
b. Ensures that creative materials are developed and submitted on time in adherence to the brand strategy and marketing plan;
c. Ensures that production of every campaign is executed properly;
d. Assists clients in getting the right suppliers by coming up with comparative cost analysis; and
e. Researches on current trends and execution.
f. Perform other tasks/duties that may be assigned.