Social Media Specialist

1. Develop and implement social media strategies aligned with marketing goals.
2. Conduct competitive analysis and identify industry and social media platform trends.
3. Develop content calendars and ensure consistent brand messaging.
4. Write compelling captions for social media posts and advertisements.
5. Monitor social media channels and respond to comments.
6. Plan and execute social media campaigns, including paid advertising.
7. Monitor campaign performance and optimize for maximum ROI.
8. Track and report on campaign results.
9. Analyze social media metrics and generate reports on performance.
10. Utilize social media analytics tools and reporting platforms.
11. Adapt social media strategies to reflect changes in the digital landscape.
12. Collaborate with marketing, sales, and other departments.
13. Work with designers and video editors to create visual content.