Brand Marketing Manager

DUTIES, RESPONSBILITIES FREQUENCY
Regular Occasional Periodic

Overall (KRA) 1. Product Development:

- Collaborate with cross-functional teams, including
R&D, design, and sales, to develop new products
from concept to launch.
- Conduct market research to identify customer
needs, market trends, and competitive landscape to
inform product development.
- Define product positioning, key features, and
benefits to align with market demands and company
goals.
2. Brand Strategy and Management:
- Develop and implement brand strategies to
strengthen brand equity and awareness.
- Oversee the creation and execution of branding
initiatives, including advertising campaigns,
packaging, and promotional activities.
- Ensure consistent brand messaging and visual
identity across all marketing channels and
touchpoints.
3. Market Research and Analysis:
- Conduct primary and secondary market research
to gather insights on customer behavior, market
trends, and competitive analysis.
- Analyze research data to inform strategic
decisions and identify opportunities for growth.
- Monitor and report on the effectiveness of
marketing campaigns and brand performance.
4. Marketing Campaigns and Communications:
- Plan and execute integrated marketing campaigns
to promote new products and brand initiatives.
- Develop compelling content for various marketing
channels, including digital, print, social media, and
events.
- Manage relationships with external agencies and
vendors to ensure high-quality deliverables.
5. Budget Management:
- Develop and manage marketing budgets, ensuring
efficient allocation of resources to maximize ROI.
- Track and report on budget performance, making
adjustments as needed to stay within financial
targets.
6. Team Leadership and Collaboration:
- Lead and mentor a team of marketing
professionals, providing guidance and support to
achieve team and individual goals.
- Foster a collaborative working environment with
internal teams and external partners to drive
successful outcomes.
7. Performance Metrics and Reporting:
- Establish key performance indicators (KPIs) to
measure the success of branding and marketing
efforts.
- Provide regular reports to senior management on
marketing performance, insights, and
recommendations.

3

COMPETENCY REQUIREMENTS

Minimum
Qualification
Standards

- Bachelor’s degree in marketing, Business
Administration, or a related field (Master’s degree
preferred).
- Minimum of 5 years of experience in brand marketing,
product development, and market research.
- Proven track record of developing and launching
successful products and brand campaigns.
- Strong understanding of market research
methodologies and data analysis.
- Excellent strategic thinking, communication, and
project management skills.
- Ability to lead and inspire a team, fostering a
collaborative and results-oriented culture.
- Proficiency in Microsoft Office Suite and marketing
analytics tools.
- Experience in Category of products is a plus.

Behavioral
Competencies

 Problem Solver and Critical Thinker Mindset
 Entrepreneurial Spirit
 Leadership Skills
 Customer Delight
 Integrity, Respect and Excellence
 Strong Work Ethic
 Interpersonal Skills
 Highly Organized
 Excellent Communication Skills
 Proactive
 Meticulous Attention to Detail
 Personal Effectiveness
 Adaptability
 Receptivity to Feedback
 Learning Agility
 Values Driven
 Conceptual Thinking
 Navigates Ambiguity

4

 Culture Fit
 Passionate about Customers

Knowledge
competencies

 Attention to detail and accuracy in data
entry.
 Strong organizational and time-management
skills.
 Excellent communication and interpersonal
skills.
 Ability to work collaboratively in a team
environment.
 Excellent communication and interpersonal
skills.
 Ability to work collaboratively in a team
environment.
 Daily Task Reporting
 Database and Recordkeeping

Employee Benefits:

HMO - Medicard
Life Insurance
Retirement Plan
Yearly salary Increase.
Year End Bonus
Birthday Allowance
Newly Wedding Benefits - 10,000.00
Referral Program - earn up to 3500.00 per referral.
Daily breakfast
Anytime Fitness - Upon Regularization
Bereavement leaves w/ Financial Assistance
Service Incentive Leave - 12 days VL and 12 days SL (25% convertible as cash yearly)
Trainings
Friday Night Bonding
Quarterly Company Events
13th month
Ambassador Awards and other Employee Recognition
Team Bonding

SALARY : 50k - 70k