Marketing Manager (Advertising Industry)

DUTIES, RESPONSBILITIES

1. Advertising Strategy Development:
- Develop and implement comprehensive
advertising strategies that align with the company’s
overall marketing goals and objectives.
- Identify target audiences and determine the most
effective advertising channels and tactics to reach
them.
2. Campaign Planning and Execution:
- Plan, coordinate, and execute multi-channel
advertising campaigns, including digital, print,
broadcast, and outdoor media.
- Oversee the creation of advertising content,
including copy, graphics, videos, and other creative
assets.
3. Budget Management:
- Develop and manage the advertising budget,
ensuring efficient allocation of resources to maximize
ROI.
- Monitor campaign spending and adjust budgets as
necessary to stay within financial targets.
4. Performance Tracking and Analysis:
- Monitor and analyze the performance of
advertising campaigns using various metrics and
analytics tools.
- Provide regular reports on campaign performance,
insights, and recommendations for optimization.
5. Collaboration and Coordination:
- Work closely with the sales, product development,
and creative teams to ensure cohesive and effective
advertising strategies.
- Coordinate with external agencies, media
partners, and vendors to ensure high-quality and
timely execution of campaigns.
6. Market Research and Competitive Analysis:
- Conduct market research to stay informed about
industry trends, customer preferences, and
competitor activities.
- Use research findings to refine advertising
strategies and identify new opportunities for growth.
7. Brand Management:
- Ensure consistent brand messaging and visual
identity across all advertising materials and channels.
- Develop and maintain brand guidelines to ensure
brand integrity.
8. Innovation and Creativity:
- Stay updated with the latest advertising trends,
technologies, and best practices.
- Continuously explore and implement innovative
advertising techniques to enhance campaign
effectiveness.
COMPETENCY REQUIREMENTS

Minimum
Qualification
Standards

- Bachelor’s degree in Marketing, Advertising,
Communications, or a related field.
- Minimum of 5 years of experience in advertising,
marketing, or a related role.
- Proven track record of developing and executing
successful advertising campaigns.
- Strong understanding of various advertising channels
and tools, including digital, print, and broadcast media.
- Excellent analytical skills and the ability to interpret
data to make informed decisions.
- Exceptional communication, presentation, and project
management skills.
- Creative thinker with strong problem-solving abilities.
- Proficiency in advertising software and tools, including
Google Ads, Facebook Ads, and analytics platforms.
- Ability to work independently and collaboratively in a
fast-paced environment.
- Experience in Advertising Industry is a plus.

Behavioral
Competencies

 Problem Solver and Critical Thinker Mindset
 Entrepreneurial Spirit
 Leadership Skills
 Customer Delight
 Integrity, Respect and Excellence
 Strong Work Ethic
 Interpersonal Skills
 Highly Organized
 Excellent Communication Skills
 Proactive
 Meticulous Attention to Detail
 Personal Effectiveness
 Adaptability
 Receptivity to Feedback
 Learning Agility
 Values Driven
 Conceptual Thinking
 Navigates Ambiguity
 Culture Fit
 Passionate about Customers

Knowledge  Attention to detail and accuracy in data

4

competencies entry.

 Strong organizational and time-management
skills.
 Excellent communication and interpersonal
skills.
 Ability to work collaboratively in a team
environment.
 Excellent communication and interpersonal
skills.
 Ability to work collaboratively in a team
environment.
 Daily Task Reporting
 Database and Recordkeeping

Employee Benefits:

HMO - Medicard
Life Insurance
Retirement Plan
Yearly salary Increase.
Year End Bonus
Birthday Allowance
Newly Wedding Benefits - 10,000.00
Referral Program - earn up to 3500.00 per referral.
Daily breakfast
Anytime Fitness - Upon Regularization
Bereavement leaves w/ Financial Assistance
Service Incentive Leave - 12 days VL and 12 days SL (25% convertible as cash yearly)
Trainings
Friday Night Bonding
Quarterly Company Events
13th month
Ambassador Awards and other Employee Recognition
Team Bonding

Salary : 90k - 125k