Paid Media Consultant -ac15
Taguig, National Capital Region
Posted more than 30 days ago
- Company:
- Neksjob Philippines
- Company Description:
- ABOUT US Neksjob is an outsourcing and social enterprise that provides quality services to our clients locally and abroad. We are driven by the innate desire to bring about change by encouraging out of the box solutions to well-worn path challenges at a cost-effective rate. We aim to bridge the gap between countries and cultures, distance and time zones, to bring the world closer through the help of emerging technology. WHAT WE DO Recruitment Process Outsourcing We take pride in delivering highly efficient candidates at a fast-paced resource recruiting guaranteed one time deployment. Complete your team of experts now! Staffing We dedicate our company in finding only the highest caliber of team that can deliver all the requirements for your project. Web Design & Software Development Our team not only brings life to websites but also is capable of delivering specific requirements accordingly.
- Contract Type:
- Full Time
- Experience Required:
- 3 to 4 years
- Education Level:
- Master’s Degree
- Gender:
- Any
- Number of vacancies:
- 1
Job Description
Develop digital marketing strategy/ campaigns : Study economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
Plan, design, and execute all web, SEO/SEM, database marketing material: Work on emails, social media, consumer marketing, BTL and display advertising campaigns.
Lead customer experience assessment, marketing and advertising process and technology assessment, KPI and definition, solution and vendor assessment for different marketing technologies including Adobe
Design new campaign strategies and strategize marketing plans : Work across all channels and devices and design measurement and reporting framework to assess performance of all digital marketing campaigns against goals (ROI and KPIs).
Utilize strong analytical ability to evaluate end-to-end customer experience: Work across multiple channels and customer touch points, gathering business requirements, designing process & solution for implementation of marketing and advertising solutions
Work on Digital Marketing, Online Media Planning, Email Marketing, Affiliate Marketing: Deep-dive into Web Analytics, SEO, Social media marketing, CRM, Market Research, Marketing Analytics, PPC, Content marketing, Social analytics and ORM tools
Bring your best skills forward to excel at the role:
Apply designing skills for new campaign strategies: Work on strategizing marketing plans across all channels and devices
Develop business cases for marketing use cases and solutions: Gather business requirements, designing process & solution for implementation of marketing and advertising solutions
Work with the Capability Network and the Market Unit leadership: Support business development and thought leadership in the campaign management and digital advertising space.
Experience in working with middle to senior management levels within existing organization / client organizations
MBA from a tier 1 institute
Overall experience of 3+ years with at least 1+ years of experience in designing / managing marketing campaigns particularly within the industry (E-Commerce, CPG, Telecom etc.)
Demonstrable experience in SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
Working experience on consumer base management campaigns (Upsell/ Cross-sell and Retention)
Hands-on experience on Mar-tech tools such as Adobe campaign, Marketo, Adobe, Cloud, Google Marketing platform, Google Ads, Pega decisioning, SFMC etc.
Experience in optimizing landing pages and user funnels, A/B and multivariate experiments
Knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
Working knowledge of ad serving tools and experience in setting up and optimizing PPC campaigns on all major search engines