General Marketing Specialist

KEY RESPONSIBILITIES

Campaign Execution

· Implement offline marketing campaigns aimed at achieving business objectives related to customer acquisition, retention, brand awareness, and sales conversion.
Assist in the ideation, planning, execution, optimization, monitoring, and reporting of all marketing initiatives in alignment with strategies established with management.
ChannelManagement

Collaborate with internal teams and external partners to implement offline marketing campaigns—such as print media, events, and direct mail—that drive customer acquisition, boost sales and brand awareness.
Performance Measurement and Reporting

Evaluate and report on campaign performance, measuring results against established goals (ROI and KPIs).
Provide actionable insights for product improvement, communication strategies, and customer service enhancements based on performance and campaign data.
Research and Innovation

Investigate new and innovative growth strategies within the offline marketing landscape.
Conduct experiments and tests to identify effective tactics and measure their impact.
Content Consistency and Visibility

Ensure all marketing content aligns with branding guidelines and maintains consistency across all offline channels. ·
Propose creative strategies to enhance the visibility of content through various offline marketing efforts.
Market Trends and Insights

Contribute to marketing effectiveness by researching industry trends and insights.
Monitor marketing expenditures and performance, offering solutions for both immediate and long-term challenges based on insights gathered.
Collaboration and Support

Work closely with the Direct Marketing Manager and other internal and external stakeholders to align marketing strategies with overall business objectives. ·
Provide support in various marketing initiatives, ensuring effective communication and collaboration with team members and stakeholders.
QUALIFICATIONS

Bachelor's degree in marketing, advertising and public relations, business, or a related field.
Minimum of 2 years of experience in offline marketing, event management, or a related field.
Strong analytical skills with a data-driven mindset, capable of interpreting complex data to develop effective offline marketing strategies. · Excellent communication, leadership and interpersonal skills, with the ability to collaborate effectively across teams.
Proven ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
Experience or skills in graphic design and/or content writing. (Optional)
Experience working with lending or banking company (Optional)