Real Estate Digital Marketing Coordinator

Manila, National Capital Region

Posted 5 days ago

Company:: UpSurge Digital
Company Description:: At UpSurge Digital, we believe that our team's growth and well-being are integral to our success. Our vision is to create a thriving, supportive environment where every employee has the opportunity to upskill and grow, both personally and professionally. We’re committed to investing in our people’s development, offering access to top-tier training courses so that everyone can expand their skill set without financial barriers. UpSurge Mission Our mission is to foster a workplace that runs smoothly, where efficiency and collaboration empower us to operate like clockwork. We prioritise a balanced work-life dynamic, actively working to banish burnout and encourage sustainable productivity. Here, we champion autonomy and creativity, avoiding micromanagement to allow each individual to bring their best ideas forward. Our goal is to be a strong support system for one another, where every team member feels valued, trusted, and ready to help one another succeed. Together, we build a culture that not only serves our clients but also enriches and elevates our team.
Contract Type:: Contract
Experience Required:: 1 year
Education Level:: Bachelor’s Degree
Number of vacancies:: 1

Job Description

About the Role
You will be responsible for developing, implementing, and managing digital marketing campaigns to drive leads and increase brand awareness within the Australian real estate sector. You will leverage your expertise in Meta Ads (Facebook & Instagram), Google Ads, and marketing automation tools with strong CRM integration to optimize campaign performance and achieve key business objectives.

Key Responsibilities
1. Develop and Execute Digital Marketing Strategies: Create comprehensive digital marketing strategies tailored to the Australian real estate market, focusing on lead generation and brand building.
2. CRM & Marketing Automation: Use advanced CRM tools and marketing automation platforms to streamline marketing processes, personalize customer communication, and track campaign performance.
3. Manage Meta Ads (Facebook & Instagram) Campaigns: Plan, create, and optimize paid social media campaigns, including audience targeting, copywriting, and performance tracking.
Manage Google Ads Campaigns: Develop and manage Google Ads campaigns through keyword research, ad creation, bid management, and conversion tracking.
4. Data Analysis and Reporting: Track, analyze, and report on campaign KPIs, providing actionable insights and performance recommendations.
5. Market Research: Conduct research to stay updated on industry trends, audience behaviors, and competitive insights in the Australian real estate space.
6. Cross-Team Collaboration: Work closely with sales, operations, and internal stakeholders to align marketing efforts with business goals.
7. Budget Management: Manage campaign budgets effectively, ensuring maximum ROI.
8. A/B Testing: Run A/B tests to improve ad performance, landing pages, and other campaign elements.
9. Stay Up-to-Date: Keep current with emerging digital marketing technologies, strategies, and best practices.

Qualifications
1. Demonstrated experience using CRM and marketing automation tools (MRI Vault or similar platforms).
2. 1–2 years of hands-on experience in digital marketing, including Meta and Google Ads campaign management.
3. Strong understanding of the Australian real estate or property sector.
4. Excellent analytical and problem-solving abilities.
5. Proficiency in data and reporting tools such as Google Analytics.
6. Strong communication and interpersonal skills.
7. Self-starter with the ability to work independently and collaboratively.
8. Bachelor’s degree in Marketing, Business, Communications, or a related field.

Bonus Points
1. Experience with CRM platforms tailored to the real estate industry.
2. Certifications in Google Ads and/or Meta Ads.
3. Familiarity with Australian digital consumer behavior and real estate trends.
4. Background in working within a fast-paced agency or startup environment.

Why Join UpSurge?
1. Work-from-home flexibility
2. Competitive salary based on experience and skills
3. Professional growth in a high-performing marketing team
4. Paid training and upskilling opportunities
5. Paid time off, including personal and vacation days
6. Collaborative and inclusive culture

How to Apply
Excited to level up your digital marketing career? Send us your CV and a brief cover letter highlighting your relevant experience and why you're the ideal fit for this role.

Join UpSurge and help shape the future of digital marketing in the real estate space!

Job Type: Full-time

Pay: From Php35,000.00 per month

Experience:
CRM software: 1 year (Required)
Test automation: 1 year (Required)
MRI Vault: 2 years (Required)
Work Location: In person

Application Deadline: 04/30/2025