Sales and Marketing Director

The Sales and Marketing Director is a senior leadership role responsible for driving a company's revenue growth through effective sales strategies and marketing campaigns.

Strategic Responsibilities

Develop Sales & Marketing Strategy:
Create comprehensive strategies aligned with overall business goals.
Set long-term and short-term sales targets and marketing objectives.
Market Analysis & Positioning:
Analyze market trends, customer needs, and competitor activities.
Identify growth opportunities and develop positioning strategies.
Budgeting & Forecasting:
Prepare and manage budgets for sales and marketing departments.
Forecast sales targets and track ROI of marketing initiatives.
Sales Responsibilities

Sales Team Leadership:
Recruit, train, and lead sales teams.
Set sales targets and performance metrics; monitor progress.
Customer Relationship Management (CRM):
Oversee key client relationships and high-value negotiations.
Ensure customer satisfaction and retention.
Channel & Territory Management:
Develop and manage sales channels (e.g., B2B, B2C, distributors).
Optimize regional or territory performance.
Marketing Responsibilities

Brand Management:
Develop and maintain a strong brand image across all platforms.
Oversee content creation, advertising, and promotional campaigns.
Digital Marketing Oversight:
Lead SEO/SEM, email marketing, social media, and online campaigns.
Monitor web analytics and adjust strategies accordingly.
Product Launches & Campaigns:
Coordinate product or service launches.
Manage end-to-end marketing campaigns.
Cross-Functional Collaboration

Interdepartmental Coordination:
Work with product development, finance, and operations teams.
Ensure sales and marketing activities align with company capabilities.
Reporting to Executive Leadership:
Present performance reports, market insights, and strategic plans.
Recommend adjustments based on performance and market shifts.
Key Skills & Competencies

Leadership and team management
Strategic planning and execution
Sales forecasting and pipeline management
Data-driven decision making
Communication and negotiation
Digital marketing expertise
Educational Qualifications

Bachelor’s Degree (required)
Common majors: Marketing, Business Administration, Sales, Communications, or a related field.
Master’s Degree (preferred or required in senior roles)
MBA with a concentration in Marketing, Sales, or Strategy is often preferred.
Professional Experience

8–15+ years of progressive experience in sales and marketing roles.
Proven leadership experience, typically including 3–5+ years in a senior or director-level position.
Track record of meeting or exceeding revenue and growth targets.
Certifications (optional but beneficial)

Certified Sales Executive (CSE) – Sales Management Association
Chartered Institute of Marketing (CIM) certifications – UK-based but globally recognized
Digital Marketing Certification – from HubSpot, Google, or LinkedIn Learning
PMP or similar – if overseeing complex marketing projects
Key Skills and Competencies

Strong strategic thinkig and planning abilities
Excellent leadership, communication, and team management skills
Deep understanding of market research, customer segmentation, and brand positioning
Proficiency in CRM systems (e.g., Salesforce), marketing automation tools, and analytics platforms
Negotiation, business development, and financial acumen
Job Type: Full-time

Schedule:

10-hour shift
8-hour shift
Flextime
Language:

English (Preferred)
Work Location: In person