Email Marketing Specialist

Job Purpose

We are seeking an experienced Email Marketing Manager with expertise in HubSpot and Account-Based Marketing (ABM) to drive our B2B email marketing initiatives. This role will focus on creating and executing targeted email campaigns that engage prospects, nurture leads, and drive conversions for high-value accounts in the cybersecurity and compliance services sector.


Job Duties

Email Campaign Strategy & Execution:

-Develop and implement email marketing strategies aligned with B2B objectives
-Design and execute segmented campaigns targeting specific buyer personas
-Collaborate with sales and marketing teams to create personalized email workflows


Account-Based Marketing (ABM) Email Campaigns:

-Partner with sales to develop account-specific email campaigns
-Leverage ABM data to create tailored content addressing account-specific needs
-Track and optimize email performance for ABM initiatives


Email Content Creation & Personalization:

-Craft compelling email copy for technical audiences
-Personalize messages using dynamic content and behavioral data
-Ensure brand consistency across all email communications


HubSpot Expertise:

-Utilize HubSpot’s full capabilities for email marketing and ABM
-Implement advanced HubSpot features for segmentation and personalization
-Integrate HubSpot with other marketing tools and CRM systems


Performance Tracking and Optimization:

-Monitor key email metrics and conduct A/B testing
-Analyze campaign impact on lead nurturing and revenue generation
-Provide regular reports and insights to leadership


Lead Nurturing & Automation:

-Develop nurturing sequences guiding prospects through the buyer’s journey
-Create automated drip campaigns on cybersecurity topics
-Align email content with broader marketing efforts


Required Qualifications

Qualifications:

-Bachelor’s degree in Marketing, Communications, or related field
-3-5 years of B2B email marketing experience, preferably in technology or cybersecurity
-Strong expertise in HubSpot and its email marketing capabilities
-Proven experience in Account-Based Marketing (ABM) strategies
-Proficiency in email automation and CRM systems
-Excellent writing skills with ability to create compelling B2B content
-Strong analytical skills for data-driven campaign optimization
-Knowledge of cybersecurity industry challenges and compliance standards
-Experience with email performance tracking, analytics, and A/B testing to optimize campaigns.
-Excellent communication skills, both written and verbal, with a keen attention to detail.
-Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.


Preferred Skills:

-HubSpot certifications
-Experience with ABM platforms and their integration with email marketing
-Understanding of email compliance regulations (GDPR, CAN-SPAM)
-Basic design skills for email templates.


Working Conditions

-Fully remote position with flexible working hours.
-Regular virtual meetings with the marketing, sales, and other stakeholders.
-Continuous learning opportunities to stay updated with the latest digital marketing trends.


Benefits

-Competitive compensation that takes skills and experience into consideration
-Quarterly performance bonuses
-Work from your home office; no more commuting to work
-Full-time employment with 40 flexible hours per week and adjustable work/life balance. We don’t micromanage. We trust you to do your thing and do it well.
-Paid annual time off, sick leave, mental wellness leave, national holidays
-Employee and family health insurance
-Wellness reimbursement: gym membership, your running shoes, your yoga mat, your vitamins, or anything that keeps you fit and healthy
-Continuing education as well as company-paid technical and business training
-Regular team social events and company-paid meals

Who are we?

TrustNet is a leading provider of cybersecurity and compliance services. From our headquarters in Atlanta, Georgia, we serve mid-size and large organizations, across multiple industries, around the world. We are looking for passionate and dynamic individuals to join our growing marketing team. We offer high visibility, high impact, and accelerated promotional opportunities. Work with diverse clients to solve interesting technology challenges.

Industry: Cybersecurity, SaaS, Professional Services

Job summary
Join our dynamic team and unlock your full potentials!