Marketing Head
Cebu City, Cebu
Posted 11 days ago
- Company:
- Southwestern University, Inc.
- Company Description:
- Choose Southwestern University PHINMA As an innovative Philippine business institution, PHINMA believes that access to quality education is the solution to many of our country’s problems. While the enrollment rate in the Philippines has always been high, PHINMA discovered that most students do not finish tertiary education. Students were willing to learn but did not have the resources to stay in school. That is why in 2004, PHINMA Education was established. PHINMA Education is making education accessible in key growth areas all over the country. It has transformed existing educational institutions to provide better academic, operational, and community support for all of its students. Through its efforts, more students are able to earn college degrees and become globally competitive professionals. PHINMA Education Holdings, Inc. is now composed of nine secondary and tertiary educational institutions spread throughout the country. *** Southwestern University Medical Center (SWUMed) SWUMed, a Mount Grace partner, is a tertiary general hospital that is committed to providing quality and affordable medical care through its expert team of medical professionals and modern facilities. It is also a reputable institution of learning that gives complementary training to students of the SWU PHINMA School of Medicine and allied health departments who endeavor to become the best physicians and allied medical practitioners to their fellow men and women.
- Contract Type:
- Full Time
- Experience Required:
- 5 to 10 years
- Education Level:
- Bachelor’s Degree
- Number of vacancies:
- 1
Job Description
Southwestern University Medical Center is looking for a proactive and creative Marketing Head who can be a great partner on the overall promotion, branding and growth direction of the hospital.
Duties and Responsibilities:
> One of the leads in the formulation of the annual brand strategy.
> Coordinates and works with the advertising agency for brand collateral development.
> Formulates marketing strategy, messaging, and subsequent campaigns aligned with brand and growth directions.
> Collaborates with the team in the formulation of the annual marketing strategy and plan.
> Determines marketing channel mix to drive interest
> Manages execution of online & offline marketing campaigns, including national events, PR and content creation.
> Facilitates hospital rebranding process & new hospital brand launches.
> Manages partnerships for marketing activities (i.e. national media & PR partners, research partners)
> Manages research process for marketing activities
> Develops systems for marketing, branding, and creative processes, including research, training and hospital templates
> Leads the data analyses in terms of determining what marketing programs worked and did not work.
> Collates and analyzes data for presentation in the evaluation and design process.
> Manages the budget for marketing programs and activities.
