Digital Marketing Officer

We are seeking a visionary and enthusiastic Digital Marketing Specialist to join our dynamic team. This role is perfect for a creative strategist who can seamlessly blend the art of design with the science of digital marketing. You will be responsible for leading our digital marketing efforts, creating compelling content, and driving engagement across all digital channels to enhance our brand presence and achieve our business goals.

Skills and responsibilities:
- Directly reporting to the Marketing and Ecommerce Department Head
- Required skills: Digital marketing and/or advertising, fashion designing, graphics editing
- Good skills in using and maximizing the features and functions of Facebook, Instagram, YouTube, TikTok, LinkedIn and anything similar.
- Manage and optimize all digital marketing channels, including SEO, SEM, email marketing, social media, and content marketing.
- Knowledgeable in using application/s for scheduling of digital content (e.g., Planoly, Plannable, and anything similar)
- Responsible for digital marketing, social media marketing and analytics, website metrics, other leading ecommerce platforms (e.g., Lazada, Shopee, Zalora, etc.) and can apply best practices done in the digital world
- Takes charge of copywriting in connection to any marketing collaterals
- Able to use Microsoft applications (e.g., PowerPoint, Word, Excel, etc.)
- Familiar with Google sheets, Google slides, or anything similar to the aforementioned
- Can create concepts/campaigns for promotional materials to support marketing objectives of the company
- Photography/videography skills is a plus
- Uploads, schedules and boosts all digital marketing collaterals/materials as directed by his/her superior
- Plus factor if one possesses editing skills using Adobe Creative Applications or any other similar applications (e.g., Photoshop, Illustrator, Lightroom, etc.)
- Devices strategies to drive online traffic
- Manages digital activations/digital events
- Updates the company/department on latest trends and best practices in online/digital marketing
- Can attend and cover events that are relevant to our brands/company
- Performs other duties that may be assigned from time to time

Requirements:
- Candidate must possess at least Bachelor’s/College Degree in Marketing/Advertising/Media or equivalent/Fashion Designing or any course related to fashion.
- Required language/s: English, Filipino
- At least 2-3 years of working experience in the related field is required for this position
- Preferably with background in working for the retail/fashion industry
- Applicants must be willing to work in Marikina City
- Has good coordination skills and is organized
- Good at multi-tasking
- Can work under minimal supervision and pressure
- Can work offsite to cover live events (if applicable)