Marketing Officer

Responsibilities:
Lead Marketing Strategy: Develop and execute comprehensive marketing plans that amplify the Gingersnaps brand,
drive sales, and increase customer engagement.
Market Research & Trend Analysis: Stay ahead of the curve by conducting market research to identify consumer
trends, demographics, and competitors, and use this insight to shape effective campaigns.
Creative Campaign Development: Collaborate with our creative team to develop visually stunning and child-friendly
campaigns across digital, social, and traditional media, while ensuring our brand voice is consistent and impactful.
Digital Marketing Excellence: Manage and optimize digital marketing initiatives, including social media, email
campaigns, influencer partnerships, and online advertising to increase brand exposure and drive traffic.
Data-Driven Decisions: Use analytics tools to track campaign performance, assess ROI, and provide actionable
insights to continuously improve marketing efforts.
Event Marketing & Community Engagement: Coordinate and participate in industry events, trade shows, and pop-up
shops to connect with customers, build relationships, and showcase the Gingersnaps brand in person.
Cross-Department Collaboration: Work closely with internal teams (product development, sales, design, etc.) to align
marketing efforts with product launches, promotions, and brand initiatives.
Stay Trend-Savvy: Keep up-to-date with the latest trends in children's apparel, marketing technologies, and industry
best practices to propose innovative ideas and strategies.
Partner with External Creatives: Manage relationships with external agencies, vendors, and influencers to ensure the
successful execution of campaigns and collaborations.

Requirements:
Proven Experience: 3+ years in marketing, with a focus on brand management, digital marketing, and campaign
development.
Strong Leadership Skills: Experience managing a team, including creative professionals like copywriters and graphic
designers.
Creative Thinker: A flair for creating child-friendly and engaging content that speaks to families and enhances the
Gingersnaps brand.
Analytical & Data-Savvy: Comfort with analytics tools and reporting, with a focus on tracking performance and
optimizing campaigns.
Passionate About Kids Fashion: A genuine interest in children’s apparel and a desire to help build a brand that
resonates with both kids and parents.
Team Player: You’re collaborative, communicative, and thrive in a fast-paced, dynamic environment.