Marketing Manager

Job description:

- Develop and implement comprehensive marketing strategies to achieve business objectives.
- Oversee the entire digital marketing process to ensure maximum impact on awareness and conversions.
- Identify and implement process improvements to enhance marketing and live selling effectiveness.
- Lead, motivate, train and manage a team of supervisors, fostering a collaborative and high-performance work environment.
- Ensure all digital marketing campaigns align with the brand’s messaging and objectives
- Research and implement the latest trends in the digital marketing landscape.
- Ensure brands remain relevant to customers, updating the Brand Book as necessary.
- Collaborate with senior management to set marketing goals, budgets, and timelines.
- Plan and manage manpower resources to ensure optimal staffing levels for all marketing activities.
- Establish, monitor, and report key performance indicators (KPIs) to measure effectiveness of marketing campaigns and drive continuous
improvement.

Qualifications:

- Bachelor’s Degree in Marketing, Communications, Business, or a related field.
- Proven experience as a Marketing Manager or in a similar leadership role (more than 8 years’ experience)
- Strong understanding of digital marketing, including content marketing, influencer marketing, performance marketing and live selling
- Excellent leadership, communication, and interpersonal skills
- Strong analytical and problem-solving abilities
- Proficiency in using business management software and tools
- Ability to manage multiple tasks and priorities in a fast-paced environment
- Knowledge of industry regulations and operational standards