Trade Marketing Manager
San Pedro, Laguna
Posted 12 days ago
- Company:
- Dempsey Resource Management
- Company Description:
- We are an executive search company engaged in the sourcing and referral of college graduates and professionals in the fields of Accounting, Finance, Engineering, Sales, Marketing, Web & Programming, HR & Admin, Behavioral Science, Arts and related fields.
- Contract Type:
- Full Time
- Experience Required:
- 5 to 10 years
- Education Level:
- Bachelor’s Degree
- Gender:
- Any
- Number of vacancies:
- 1
Job Description
Schedule: Monday to Thursday - 8am-6pm, Friday - 8am-5pm (Compressed week)
Location: San Antonio, San Pedro, Laguna
DUTIES AND RESPONSIBILITIES:
Improving brand presence and campaign execution across trade through excellence in in-
store planning, execution, and tracking in alignment with the annual marketing priorities
Developing and executing the Trade Marketing Plan in line with sales and marketing
objectives and managing the Trade Marketing budget
Developing of viable marketing plans and programs for offering competitive pricing,
conceptualizing, implementing tailor-fitted promotional efforts for all brands
Finds the promotional regions’ strong and weak points and suggests improvements to
performance
Analyzes market situation, changes and factors contributing to situation which may affect
company objectives
Ensures the promotion and advertising are carried out according to customer potentials and
needs
Visiting the points of sale regularly to ensure that the brand is visible, and guidelines are
respected
Use market intelligence and customer insight and analysis to increase understanding of our
audiences and effectiveness of our campaigns
Gather customer and market insights to inform outreach strategies, increase customer
conversions, and generate more qualified leads
Customer attrition rate low and retention rate high
Sales Revenue (target vs. achieve)
Customer Acquisition Cost (total sales & marketing investment vs. no. of customer acquired)
Average order value (AOV)
Return on Advertising Spend (ROAS) - ex. Php 100 earning for every Php 50 spent on
advertising campaign, meaning ROAS is 100:50.
QUALIFICATIONS:
Bachelor’s degree in Marketing, Business Administration, or any related field
At least 5 years’ experience in Trade Marketing
Proven success in designing interactive applications and networking platforms
- Salary:
- 30.000,00 ₱ Monthly