Trade Marketing Manager

DUTIES AND RESPONSIBILITIES
Improving brand presence and campaign execution across trade through excellence in in-
store planning, execution, and tracking in alignment with the annual marketing priorities
Developing and executing the Trade Marketing Plan in line with sales and marketing
objectives and managing the Trade Marketing budget
Developing of viable marketing plans and programs for offering competitive pricing,
conceptualizing, implementing tailor-fitted promotional efforts for all brands
Finds the promotional regions’ strong and weak points and suggests improvements to
performance
Analyzes market situation, changes and factors contributing to situation which may affect
company objectives
Ensures the promotion and advertising are carried out according to customer potentials and
needs
Visiting the points of sale regularly to ensure that the brand is visible, and guidelines are
respected
Use market intelligence and customer insight and analysis to increase understanding of our
audiences and effectiveness of our campaigns
Gather customer and market insights to inform outreach strategies, increase customer
conversions, and generate more qualified leads
Customer attrition rate low and retention rate high
Sales Revenue (target vs. achieve)
Customer Acquisition Cost (total sales & marketing investment vs. no. of customer acquired)
Average order value (AOV)
Return on Advertising Spend (ROAS) - ex. Php 100 earning for every Php 50 spent on
advertising campaign, meaning ROAS is 100:50.

EDUCATION AND TRAININGS

Bachelor’s degree in Marketing, Business Administration, or any related field
At least 5 years’ experience in Trade Marketing
Proven success in designing interactive applications and networking platforms

SKILLS AND COMPETENCIES
Must have strong communication & interpersonal skills
Must have strong analytical skills and comfortable dealing with numerical data
Creative thinker and proactive problem solver
Strong project management, multitasking, and decision-making skills
Excellent understanding of subscriptions marketing including retention, acquisition, in life
marketing
Business savvy with strong analytical skills

Salary Range 25,000-30,000.00