Business Development Manager (Makati)

The Business Development Manager (BDM) is primarily responsible understanding and articulating expressed and unexpressed market needs and how they translate into the product roadmap and the rollout of products per Market Segment. He/She coordinates, and oversees development and management of new products and services for both existing and new markets.
The job incumbent is in charge of product development from inception to launch process, ensuring that projects are planned and facilitated based on the market trends, customer needs, competitive landscape and profitability. The BDM ensures that the projects are efficiently managed in accordance with product development standards and procedures, and monitors product performance.He/she liaises with partners, suppliers and relevant parties in different channels as neededto secure each product’s existence and optimization.
The BDM works with the marketing and sales teams to ensure that their products meet customers’ needs and expectations. The role involves managing budgets and resources as well as working with vendors, contractors, suppliers, and other external stakeholders involved in building a new product or service.

Market Research and New Product Initiatives

Product Growth and Market Share

Market Leadership and Efficiency

Business Case Development

Portfolio Offering Management

Project Management

Team Facilitation and Communication

Post-Launch Assessment

Project Reporting
1. Interprets research data to gain insights into market trends and customer needs.
2. Conducts additional market and product research to stay ahead of competitors.
3. Initiates new product initiatives based on market needs.
4. Anticipates potential product offerings and implements mandates from the Corporate Strategy and Marketing Director.

1. Develops and manages strategies for year-on-year product growth and increased market share in the identified market segments.
2. Creates a portfolio of offerings to meet market demands.
3. Determines revenue and distribution targets aligned with the desired market share, supporting the company’s goals and objectives.

1. Designs and executes strategies to become the number one in the identified market segment.
2. Leads efficient operations to achieve net operating profits.
3. Monitors and analyzes product performance, collaborates with market team members, and recommends improvements.
4. Takes necessary pivot actions to adapt to changing market conditions.

1. Facilitates the development of business cases for portfolio offerings.
2. Understands current and future market needs, problems, and opportunities.
3. Ensures cost considerations and adherence to set timelines in the product cycle.

1. Monitors and controls the conversion of portfolio offerings into prospectuses and product designs.
2. Ensures timely implementation based on market evolution.
3. Manages resources and project execution according to the approved portfolio plan.
4. Facilitates continuous information flow for collaboration.

1. Identifies project needs and develops detailed timelines for the ideation process.
2. Oversees the completion of production/procurement in coordination with cross-functional project teams.
3. Ensures efficient product delivery and timely market availability.

1. Facilitates team meetings to discuss product knowledge, project strategies, and planning.
2. Addresses resource constraints and escalates issues through the proper channels.
3. Establishes effective project communication strategies throughout the entire ideation process.

1. Conducts post-launch assessments by analyzing financial, marketing, and product development cycle data.
2. Identifies areas for improvement and makes recommendations in post-launch assessment reports.

1. Prepares regular and real-time Project Status Reports for the Corporate Strategy and Marketing Director, COO, and other stakeholders.
2. Gathers, analyzes, and summarizes relevant project information.
3. Recommends a plan of action when necessary.

Minimum Qualification Standards
• Bachelor’s degree in marketing, business administration, management, or any business – related course
• At least 12 years of relevant work experience, min. of 5 year managerial experience. Must have experience in Product Development, Marketing, Sales and/or Project Management.
• Proficiency in Microsoft Word, Excel, and PowerPoint.
Skills Requirement:
Technical skills
• Product Portfolio Management
• Business Case Development
• Project Management
• Higher Level Understanding of Marketing
• Data Management
• Mathematical and Statistical Knowledge
• Research Methodology and Analysis
• Design Thinking
• Digital Marketing Management
• User Experience Design
• Search Engine Marketing
• Event Management
• Brand Management
• Revenue and Profitability Management
• Effective Verbal and Written Communication
• Proficiency in MS Office (Word, Excel, PowerPoint)
Behavioral Competencies • Problem Solver and Critical Thinker Mindset
• Entrepreneurial Spirit
• Leadership Skills
• Customer Delight
• Integrity, Respect and Excellence
• Strong Work Ethic
• Interpersonal Skills
• Highly Organized
• Excellent Communication Skills
• Proactive
• Meticulous Attention to Detail
• Personal Effectiveness
• Adaptability
• Receptivity to Feedback
• Learning Agility
• Values Driven
• Conceptual Thinking
• Navigates Ambiguity
• Culture Fit
• Passionate about Customers
Knowledge Competencies 1. Analyzing market trends: A Business Development Managershould possess the ability to interpret and analyze market trends, identify potential opportunities and threats, and develop strategies to capitalize on emerging trends.
2. Conducting market research: He/She should have expertise in designing and executing market research programs, including both qualitative and quantitative research methods, to gather insights into customer needs, preferences, and behaviors.
3. Design Thinking Process: He/She must have the expertise in leading the creative process of generating, developing and communication new ideas for products and services. He must be knowledgeable of various ideation techniques to manage the entire design thinking process from Empathy, Definition of the Problem Statement, Ideation, Prototype Development/Procurement and Testing.
4. Business Case Development: He/She must have proficient skills in developing a business case which includes market information, competitive landscape, consumer needs, product design, competitive positioning, prototype development plan, testing plan, go-to market programs and profitability analysis.
3. Collaborating with stakeholders: He/She should be adept at collaborating with cross-functional teams, including sales, marketing, product development, and finance, to ensure that market insights are effectively integrated into business decisions and strategies.