Corporate Strategy and Marketing Director

The Corporate Strategy and Marketing Director (CSMD) is primarily responsible for driving thecorporate strategic planning, marketing operations, and product development in the organization.
He/She develops strategies to accomplish the company’s goals and objectives leading to financial growth. The CSMD will identify and evaluate market potential and long-term trends, collect competitive intelligence, drive cross-functional business processes, and maintain business model innovation.
The CSMD is expected to build and lead the marketing team, set the goals and objectives of the marketing department, and develop plans and programs for the marketing campaigns. He/She works to promote the company's products or services and oversee all aspects of marketing, including market research, product development, advertising, and public relations.

The CSMD manages the product portfolio and roadmap to create the best possible products for the company’s clients. He/She oversees all aspects of the development of new products and services, well as maintaining and updating existing ones. It encompasses the entire lifecycle of a product, from initial idea to launch and beyond. He/She works with cross-functional teams to ensure that all offerings are delivered on-time and in-full.

He/She sets up efforts to standardize Product Development and Marketing processes and procedures for each Business Unit need adhere to. He is also the champion for the Customer Delight programs of the group.
The CSMD is also directly in-charge of developing and managing the Corporate Support Services product portfolio and marketing strategies.
Strategic Planning and Management

Corporate Marketing

Business Development

1. Analyzes market dynamics, market share changes, product line performance, and competitive intelligence.
2. Collaborates with senior management to develop and implement operational strategies aligned with the organization's overall goals and objectives.
3. Assesses and anticipates operational requirements and challenges, providing proactive solutions to enhance efficiency.
4. Develops suitable metrics to measure performance and progress of identified strategic plans.

1. Develops and implementsa unified approach to customer service, distribution, and market demands by defining marketing and pricing strategies, identifying market trends, and guiding research efforts.
2. Oversees marketing plan implementation, marketing functions and operations, and build a high-performing marketing team while cultivating strategic partnerships.
3. Develops corporate communications, public relations, and crisis management plansmaking sure that all marketing campaigns work to build brand loyalty and guarantee a positive experience for users.
4. Ensures all marketing campaigns are executed on-time and within budget.

1. Develops and analyzes performance metrics and making data driven decisions, to enhance efficiency of existing business models.
2. Leads the creation of product roadmap of new offerings and defining user experiences by conducting research, analyzing the market and engaging with key stakeholders.
3. Leads marketing research, testing prototypes, writing specifications, and preparing business case presentations for stakeholders before approving funds for production.
4. Oversees the planning, execution, and optimization of key operational processes for new businesses established.
Minimum Qualification Standards
• Bachelor’s degree in marketing, business administration, management, or any business – related course
• At least 15 years of relevant work experience, min. of 8 years managerial experience. Must have experience in Product Development, Marketing, Sales and/or Project Management.
• Proficiency in Microsoft Word, Excel, and PowerPoint.
Skills Requirement:
Technical skills
• Product Portfolio Management
• Business Case Development
• Project Management
• Higher Level Understanding of Marketing
• Data Management
• Mathematical and Statistical Knowledge
• Research Methodology and Analysis
• Design Thinking
• Digital Marketing Management
• User Experience Design
• Search Engine Marketing
• Event Management
• Brand Management
• Revenue and Profitability Management
• Effective Verbal and Written Communication
• Proficiency in MS Office (Word, Excel, PowerPoint)
Behavioral Competencies
• Problem Solver and Critical Thinker Mindset
• Entrepreneurial Spirit
• Leadership Skills
• Customer Delight
• Integrity, Respect and Excellence
• Strong Work Ethic
• Interpersonal Skills
• Highly Organized
• Excellent Communication Skills
• Proactive
• Meticulous Attention to Detail
• Personal Effectiveness
• Adaptability
• Receptivity to Feedback
• Learning Agility
• Values Driven
• Conceptual Thinking
• Navigates Ambiguity
• Culture Fit
• Passionate about Customers
Knowledge Competencies 1. Analyzing market trends: A Strategy and Marketing Director should possess the ability to interpret and analyze market trends, identify potential opportunities and threats, and develop strategies to capitalize on emerging trends.
2. Conducting market research: The Director should have expertise in designing and executing market research programs, including both qualitative and quantitative research methods, to gather insights into customer needs, preferences, and behaviors.
3. Strategy Planning and Execution: The Director must have the skill in synchronizing strategies with corporate center plans and interpret long-term plans into short-term projects based on market dynamics, market share changes, product line performance, and competitive intelligence data.
4. Brand Management: The SMD must have proficient skills in competitive analysis, brand positioning, brand strategy, digital marketing, social media management, content management, search engine management, internal communication, and event management.
3. Collaborating with stakeholders: The Director should be adept at collaborating with cross-functional teams, including sales, marketing, product development, and finance, to ensure that market insights are effectively integrated into business decisions and strategies.