Marketing Specialist

Company Description

IM Agency is a professional Talent & Modeling Agency based in the Philippines. Since 2004, we have established alliances globally to bring the best fresh and talented individuals to media platforms. With a strong presence in Asia and across the globe, IM Agency is one of the esteemed modeling agencies in the industry.

Role Description

This is a full-time hybrid role for a Marketing Specialist located in Makati, with some work from home flexibility. The Marketing Specialist will be responsible for communication, market research, sales, marketing strategy, and customer service in promoting talent and models represented by IM Agency.

Qualifications

Marketing and Social Media Collaterals Creation & Management:

Develop and manage marketing materials for IM Agency and its models, ensuring consistency and alignment with brand guidelines.
Create engaging content for promotional purposes across various platforms.
Oversee and manage the agency’s social media accounts.
Develop strategies for increasing brand visibility and engagement through social media platforms.
Regularly update content, monitor performance, and adjust strategies as needed
Design graphics for social media posts, advertisements, and other marketing materials

Funnel & Lead System Setup

Build client acquisition funnels (landing pages, forms, booking flows)
Design and implement model recruitment workflows
Ensure mobile-responsive, user-friendly experiences

CRM & Pipeline Management

Set up and manage CRM tools (GoHighLevel, HubSpot, etc.).
Create pipelines for client and talent nurturing.
Tag, segment, and organize leads for effective follow-ups

Marketing Automation

Develop automated email/SMS sequences for leads, clients, and applicants
Set up triggers based on user actions (e.g., form fills, downloads, inactivity)

Analytics and Optimization

Monitor campaign performance and funnel conversion rates
A/B test subject lines, call-to-actions, and landing page elements
Create monthly performance reports and suggest improvements

Who you are

Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field.
2 years experience in marketing, preferably in roles such as marketing specialist or marketing automation
Experience in CRM and automation