Paid Ads Specialist

Key Responsibilities:
Paid Media Strategy & Execution
● Develop tailored communication, execute, and optimize paid advertising campaigns across platforms such as Facebook, Instagram, Google Ads, TikTok, and other new platforms.
● Conduct audience research and segmentation to target the right demographics and increase ROI.
● Design and test compelling ad creatives in collaboration with the creative team.
● Provide recommendations for improvement.

Data Analytics & Insights
● Provide regular reports and insights on campaign performance to stakeholders, including detailed analysis of key metrics and recommendations for future campaigns.
● Analyze campaign performance using platforms like Google Analytics, Meta Business Suite, and other analytics tools.
● Analyze data to identify trends, insights, and opportunities for improvement, and adjust campaign strategies accordingly.
● Track key performance metrics (CTR, CPC, CPA, ROAS, Conversations, etc.) and deliver actionable insights to optimize campaigns.
● Create detailed performance reports and dashboards for stakeholders, highlighting trends, opportunities, and areas for improvement.
● Leverage data to make informed decisions about audience targeting, bidding strategies, and ad placements.
● Implement pixel tracking and other tracking mechanisms to accurately measure campaign effectiveness and attribution.

Campaign Optimization
● Continuously A/B test creative elements, ad copies, audiences, and placements to enhance campaign results.
● Optimize budgets and bidding strategies to ensure cost efficiency and high ROI.
● Monitor and adjust campaigns in real-time to meet business objectives and KPIs.

Budget Management
● Allocate, monitor, and recommend advertising budgets effectively to maximize returns.
● Ensure campaigns are delivered within budget and aligned with business objectives.

Collaboration & Communication
● Work closely with the Regional Marketing Head, Supervisors, content creators, creatives, and external agencies to align campaigns with overall marketing goals.
● Share campaign insights and performance reports with stakeholders regularly.

Trends & Platform Updates
● Stay updated on digital advertising trends, algorithm changes, and platform updates.

Qualifications:
1. Bachelor’ degree in Marketing, Advertising, Communications, or related field.
2. 3 years direct experience in managing social media advertising campaigns, preferably in a digital marketing agency or in-house marketing team.
3. Strong understanding of social media platforms, advertising formats, and targeting options.
4. Proficiency in using Facebook Ads Manager (plus if you are competent in other platforms).
5. Excellent analytical skills and ability to interpret data to drive decision-making.
6. Creative mindset with the ability to develop engaging ad content.
7. Strong communication and collaboration skills.
8. Detail-oriented and able to manage multiple projects simultaneously.
9. Certifications in social media advertising platforms (e.g., Facebook Blueprint, Google Ads Certification) are a plus.

Responsibilities of All Positions within Anytime Fitness:
1. Represent Anytime Fitness and its culture
2. Maintain a Healthy Way of Life
3. Demonstrate positive attitude by showing professionalism, courtesy, cooperation to both internal and external customers
4. Manage and send the reports required including but not limited to sales, accidents, injuries, equipment damages, etc.
5. Follow company protocols for discipline, performance management and safety.
6. Manage compliance to club house rules and SOPs. Notify the club manager or department head of any unsafe acts or conditions as soon as possible.
7. Ensure that all exercise equipment is in good condition. Clean equipment and gym regularly.
8. Participate in safety training and safety inspections.