Performance Marketing Specialist
Pasig City, Rizal
Posted 13 days ago
- Company:
- Dempsy Resource Management Inc.
- Company Description:
- Dempsey Resource Management Inc. is a company authorized to engage in the local manpower placement. It is duly registered with the Department of Labor and Employment, Securities and Exchange Commission, Bureau of Internal Revenue with the corresponding Quezon City business permit. There is no other company registered with exactly the same with our trade name and address. Clearly, anyone who represents and uses our trade name Dempsey Resource Management Inc. is deemed fake and a scammer with ill intent purpose.
- Contract Type:
- Full Time
- Experience Required:
- 1 year
- Education Level:
- Bachelor’s Degree
- Number of vacancies:
- 1
Job Description
- Campaign Strategy Development: Develop comprehensive digital marketing strategies aligned
- Campaign Execution: Execute digital marketing campaigns across various channels, including but not limited to PPC (Pay-Per-Click), CPAS (Lazada, Shopee, Zalora), Meta advertising, display advertising, and email marketing.
- Performance Analysis: Monitor and analyze campaign performance metrics such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and other KPIs.
- A/B Testing and Optimization: Conduct A/B tests on ad creatives, landing pages, targeting parameters, and other campaign elements to optimize performance.
- Budget Management: Manage digital marketing budgets effectively, allocating resources across channels and campaigns to maximize results within budget constraints.
- Audience Targeting and Segmentation: Utilize audience targeting tools and segmentation strategies to reach specific audience segments with personalized messaging and offers.
- Stay Updated on Industry Trends: Stay abreast of the latest developments and trends in digital marketing, including new advertising platforms, technologies, and best practices.
- Reporting and Communication: Prepare regular reports and presentations on campaign performance, highlighting key metrics, insights, and recommendations for optimization.
QUALIFICATIONS:
- Bachelor’s degree in Marketing, Advertising, Business, or a related field.
- Proven experience in digital marketing, focusing on performance marketing and campaign management.
- Proficiency in digital advertising platforms such as Google Ads, Meta Ads, LinkedIn Ads, etc.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Experience with A/B testing methodologies and optimization techniques.
- Detail-oriented mindset with a focus on delivering high-quality results and continuous improvement.
- Certifications in digital marketing platforms/tools (e.g., Google Ads certification) are a plus.
- This is a work-on-site (work at the office)
SALARY RANGE: Php35,000 to PHP40,000
