Ecommerce Marketing Manager
Pasig, National Capital Region
Posted yesterday
- Company:
- Link Business Process Inc.
- Company Description:
- Link Business Process Inc. is a proud member of the Primeline Group of Companies, one of the country’s largest retailers and distributor of household appliances, cosmetics, nutraceuticals, and other products over the last 30 years. Link is a management consultancy servicing company. Link recruits employees for our affiliate companies, like Veritas Pay, Cellar Fresh, Crazy Carabao Brewery, Sammy J.
- Contract Type:
- Full Time
- Experience Required:
- 5 to 10 years
- Education Level:
- Bachelor’s Degree
- Number of vacancies:
- 1
Job Description
• Recruit and manage affiliates & influencers to grow brand partnerships.
• Lead the execution of influencer campaigns and the development of clear, and actionable campaign briefs for the team and influencers, aligned with brand goals.
• Identify influencers across TikTok Shop, Live and Instagram YouTube, Oversee TikTok Shop creator/affiliate campaigns.
• Monitor performance, compliance, and campaign results.
• Analyze campaign performance metrics and create insightful reports for the team.
• Coordinate with Brand Team to align on priority (products and key messages for influencer collaborations and for Tiktok, Shopee and Lazada affiliate program
• Build and maintain long-term partnerships with top-tier influencers, talent agencies, and media partners.
• Manage logistics and payment of influences and content creators
Brand Strategy, Positioning and Campaign Management
• Brand Planning: Develop and implement the brand strategy for Brands
• Market Analysis & Research: Conduct market research and consumer insights to understand trends competitor dynamics, and target market, adjusting the brand strategy accordingly.
• Promotions: Creating promos which will generate revenue to Ecomm Platforms (double-double, payday, thematic )
Content Creation and Management
• Generate innovative ideas for content to drive engagement.
• Ensure brand consistency and alignment with the company's voice and message across all content.
• Lead and provide directions to creative team for visual assets such as graphics, videos,and infographics.
QUALIFICATIONS
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience in Ecommerce and Live Selling is a plus
• Must have affiliate marketing experience
• Minimum of 5 years of experience in digital marketing, influencer marketing or e-commerce
• Must be creative with proven track record of managing successful digital marketing and e-commerce
• Excellent verbal and written communication skills.
• Strong project management skills and ability to handle multiple tasks simultaneously
• Experience with Start Up Companies an advantage
- Salary:
- ₱60,000.00 Monthly
