Marketing Manager (Mandarin)

QUALIFICATIONS:
- Bachelor's Degree in Business or Marketing management or equivalent
- Seasoned professional with significant experience and hands-on knowledge of sales and marketing. He/she must have a good understanding of market dynamics, growth opportunities and potential pitfalls in the market.
- Must have experience in strategic planning and execution; planning market strategies, advertising campaigns and knowledge of structuring sales quota goals and revenue expectations, contracting and negotiations.
- Strong communication (oral and written) skills, (know how to speak Mandarin, English)
- Excellent analytical, interpersonal, leadership and entrepreneurial skills
- Ability to take initiative and work independently, proactive personality
- Ability to interface with partners and leverage on internal research resources
- Motivated, sales-minded and able to close business opportunities
- Understands customer requirements with passion to grow and develop the business
- Basic knowledge of computers and software including ability to use e-mail, word processing, spreadsheet software, power point

JOB DESCRIPTION:
- Plans & implements marketing strategy, including advertising and public relations.
- Organizing promotional events and coordinating day-of deliveries and staffing.
- Leading and training teams of Marketing Associates.
- Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints.
- Analyzing website click-to-purchase conversion rates and the effectiveness of promotions to determine what drives sales.
- Identifying potential new markets and creating a plan to enter those markets
- Partnering with product development and buying teams to estimate product demand
- Brainstorming fresh advertising ideas with senior management
- Disseminate and monitor Marketing Promotions.
- Identifies prospective clients and generate leads
- Channels Development and Management:
- Develops and manage strategies for the organization, marketing plans, and incentive commission of agents.