Marketing Specialist

Key Responsibilities:

Sales & Content Marketing
● Develop marketing assets such as pitch decks, case studies, and competitor analysis
reports.
● Create and optimize product positioning strategies for new launches.
● Work with editorial and content teams to ensure all content being published targets the
correct keyword for Search Engine Optimization (SEO).
● Work with editorial and content team to ensure high-impact storytelling
● Oversee the distribution and management of marketing materials across platforms.

Campaign & Event Management
● Plan and execute multi-channel marketing campaigns aligned with business goals.
● Lead regional customer engagement initiatives, including exclusive gaming events and
industry partnerships.
● Track campaign performance and optimize strategies based on data-driven insights.

Stakeholder Collaboration
● Act as the bridge between marketing, editorial, and sales teams to ensure alignment on
key initiatives.
● Provide regular performance reports and competitive analysis to leadership.
● Maintain relationships with external partners, sponsors, and advertising networks to drive
brand exposure.

Digital & Social Media Strategy
● Drive SEO, social media, and advertising efforts to increase the number of users,
subscribers, and website traffic.
● Manage and grow LinkedIn and digital presence on social media
platforms, leveraging industry partnerships and thought leadership content.
● Develop and execute strategies to increase newsletter subscriptions by enhancing
audience engagement, optimizing content, and implementing targeted marketing
campaigns.
● Stay ahead of emerging digital marketing trends and implement best practices.