Trade Marketing Manager

Job Summary:
The Channel and Category Development Manager or Trade Marketing Manager will lead the strategic development and growth of skincare and dietary supplement products within key distribution channels and categories. This role involves creating channel strategies, managing category performance, handling demand management, and collaborating with cross-functional teams to drive market share and product success in the FMCG sector.

Key Responsibilities:

Channel Strategy Development:
- Develop and implement channel-specific strategies for skincare and supplements to maximize product visibility and sales across various distribution channels (e.g., supermarkets, health & beauty stores, pharmacies, and e-commerce platforms).
- Identify and evaluate new distribution opportunities and partnerships to strengthen market presence.
- Monitor channel performance, analyzing sales data and market trends to optimize strategies and meet growth targets.

Category Management:
- Conduct market research to understand trends, consumer preferences, and competitive dynamics within the skincare and supplements categories.
- Develop and execute comprehensive category plans that align with overall company objectives and drive category growth.
- Collaborate with product development teams to ensure offerings meet market demands and consumer needs.

Sales and Marketing Collaboration:
- Partner with sales teams to develop and implement promotional strategies for skincare and supplements.
- Collaborate with marketing teams to create impactful campaigns, product positioning, and messaging tailored to different channels and target audiences.
- Manage demand forecasting and product ordering in coordination with sales, product, and supply chain departments.
- Ensure optimal stock levels and timely product arrivals in the Philippines.

Data Analysis and Reporting:
- Analyze sales performance, market trends, and category metrics to inform strategic decisions and monitor progress.
- Prepare regular reports on category performance, including sales growth, profitability, and market share, providing actionable insights and recommendations.
- Utilize data to refine strategies, address challenges, and drive continuous improvement.

Customer and Vendor Relationship Management:
- Build and maintain strong relationships with key retailers, distributors, and business partners.
- Negotiate terms and agreements with channel partners to secure optimal product placement and promotional support.
- Address any issues or concerns from partners promptly and professionally, ensuring a high level of customer satisfaction.

Innovation and Trend Monitoring:
- Stay up-to-date with industry trends, emerging technologies, and consumer behavior in skincare and dietary supplements.
- Identify opportunities for product innovation and development based on market insights and consumer feedback.
- Monitor competitor activities and adjust strategies to maintain a competitive edge.

Demand Forecasting:
- Manage overall demand forecasting and product ordering in coordination with sales, product, and supply chain teams.
- Ensure optimal stock levels and timely product arrivals in the Philippines.
- Perform other services for Biocostech Philippines Corporation its affiliates and its subsidiaries.

Job Qualifications:
- Bachelor’s/College Degree, Post Graduate Diploma, or Master’s Degree in Business Studies/Administration/Management, Marketing, or a related field.
- At least five (5) years of experience in channel management, category management, or a related role within the FMCG sector.
- Preferably with experience in skincare and at least two (2) years of experience in Key Account Management (Sales).
- An in-depth understanding of skincare, including consumer behavior and regulatory considerations, is highly preferred.
- Proven track record of developing and executing successful channel and category strategies.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Excellent negotiation, communication, and interpersonal skills.
- Ability to collaborate effectively with cross-functional teams and manage multiple projects concurrently.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word, etc.) and experience with data analysis tools.