Key Accounts Manager

Job Overview:

As a Key Account Manager (KAM) in the Skincare FMCG sector, you will be responsible for managing and growing relationships with key retail and distribution accounts. You will drive sales, ensure customer satisfaction, and work closely with internal teams to align strategies and achieve business objectives. Your role will involve strategic planning, account management, and sales execution to maximize the performance of skincare products in key accounts.

Key Responsibilities:

Account Management:
- Develop and maintain strong relationships with key retail and distribution partners.
- Act as the primary point of contact for assigned accounts, addressing inquiries, resolving issues, and ensuring high levels of customer satisfaction.
- Negotiate contracts, terms, and promotional agreements to align with company goals and account needs.

Sales Strategy and Execution:
- Develop and implement account-specific sales strategies to drive revenue growth and market share for skincare products.
- Monitor sales performance against targets, analyze trends, and adjust strategies as needed to achieve goals.
- Coordinate with the marketing team to plan and execute promotional activities, product launches, and in-store events.

Market Analysis and Reporting:
- Conduct market research and competitor analysis to identify opportunities and threats within key accounts.
- Prepare and present regular reports on account performance, sales forecasts, and market trends to senior management.
- Utilize data to provide insights and recommendations for improving account performance and product positioning.

Customer Collaboration:
- Work closely with key accounts to understand their business needs, customer preferences, and market dynamics.
- Collaborate with accounts to develop customized solutions, including promotional campaigns, merchandising strategies, and product placements.
- Gather and act on customer feedback to enhance product offerings and service delivery.

Sales Operations:
- Oversee the order management process, ensuring timely and accurate delivery of products to key accounts.
- Monitor inventory levels and coordinate with supply chain and logistics teams to address any supply or distribution issues.
- Manage trade spend and ensure that promotional budgets are utilized effectively to maximize return on investment.

Cross-Functional Coordination:
- Collaborate with internal teams, including marketing, product development, and supply chain, to ensure alignment of strategies and efficient execution of plans.
- Provide feedback and insights to help shape product development and marketing strategies based on customer needs and market conditions.
- Perform other services for Biocostech Philippines Corporation its affiliates and its subsidiaries.
- Ad hoc tasks assigned by the Manager.

Performance Metrics:
- Track and analyze key performance indicators (KPIs) such as sales growth, market share, and account profitability.
- Set and achieve specific goals related to revenue, product placement, and customer satisfaction for assigned accounts.

Job Qualifications:
- Candidate must possess at least a Bachelor's/College Degree, Post Graduate Diploma/Master's Degree in Business Studies/Administration/Management, Marketing, or equivalent.
- Minimum of 3-5 years of experience in key account management, sales, or business development within the FMCG or skincare industry
- With a strong background in handling Modern Trade accounts, preferably with Mercury Drug Corporation (MDC), Puregold, Robinsons, SM Group, etc.
- Highly analytical, creative, organized, and possess a good leadership style.
- Proven track record of managing key accounts and driving sales growth.
- Strong negotiation and relationship-building skills.
- Excellent analytical and problem-solving abilities.
- Effective communication and presentation skills.
- Ability to work independently and as part of a team.
- Proficiency in sales management software and Microsoft Office Suite.