Marketing and PR Manager

Duties and Responsibilities:

1. Develop and implement integrated marketing strategies to promote the hotel/resort/restaurant.
2. Plan and oversee digital marketing campaigns, including social media, email marketing, and paid advertisements.
3. Manage the hotel's website content, ensuring up-to-date and engaging information.
4. Coordinate with graphic designers to create promotional materials.
5. Monitor market trends and competitor activities to adjust marketing strategies accordingly.
6. Collaborate with sales and revenue teams to align marketing efforts with business goals.
7. Track and analyze marketing performance using key performance indicators (KPIs).
8. Build and maintain strong relationships with media outlets, influencers, and key stakeholders.
9. Write and distribute press releases, media kits, and company announcements.
10. Handle crisis communication and reputation management.
11. Organize press events, media tours, and influencer collaborations.
12. Manage and respond to guest reviews and feedback on online platforms.
13. Represent the hotel at industry events, trade shows, and networking opportunities.

Qualifications, Skills and Experience:

1. Bachelor’s degree in Marketing, Public Relations, Communications, or a related field.
2. 3-5 years of experience in marketing and PR, preferably in the hospitality industry.
3. Strong knowledge of digital marketing, content creation, and brand management.
4. Excellent written and verbal communication skills.
5. Proficiency in social media platforms, marketing analytics, and design tools.
6. Ability to manage multiple projects and work in a fast-paced environment.
7. Strong networking and relationship-building skills.