Brand Manager
Makati, National Capital Region
Posted 4 days ago
- Company:
- PRIFOOD CORPORATION
- Company Description:
- Prifood is continuously expanding its machine lines and product lines with its network of top quality machine suppliers and strong Research and Development team, to be able to provide its consumers the highest quality products at the best value. Prifood believes that the only way to sustain a brand is through the quality of its products. This is why it gives strict importance to every detail of a product that can affect a consumer’s experience. Prifood also strongly believes in continuous innovation to provide the ever changing needs of the consumers because as the market evolves and the Philippine economy grows, so will the taste preferences of the consumers.
- Contract Type:
- Full Time
- Experience Required:
- 3 to 4 years
- Education Level:
- Bachelor’s Degree
- Number of vacancies:
- 1
Job Description
The Brand Manager reporting to Marketing Manager is responsible for developing effective marketing strategies to achieve annual sales targets, market dominance, and optimal use of resources for assigned brands or categories.
Duties and Responsibilities:
Target Achievement:
Develop sales forecasts and contribute to overall sales objectives.
Analyze internal sales data and external market information for strategy formulation.
Regularly assess brand performance and address gaps through market/store audits.
Portfolio Management:
Optimize portfolio performance by assessing historical sales, inventory, and market demand.
Manage new product development, including pricing, distribution, and promotional activities.
Develop exit strategies for unsuccessful products and handle slow-moving inventory.
Marketing Plan Design, Management, Implementation, and Evaluation:
Work with the Marketing Manager to craft marketing and brand strategies.
Translate strategies into marketing tactics, analyze market research, and incorporate insights.
Collaborate with teams to develop trade marketing plans and implement marketing campaigns.
Manage budgets, timelines, and evaluate campaign performance.
Brand Messaging Delivery and Consistency:
Strengthen brand identity, awareness, and consistency as the "Brand Champion."
Implement brand-building tactics, generate new ideas for brand awareness, and ensure messaging consistency across all channels.