Content Marketing Manager

Job description
As a Content Marketing Manager, your primary responsibility centres around strategically planning and executing content marketing campaigns. You will be the gatekeeper for all content produced by the team, leveraging on content to achieve marketing goals, including not limited to brand awareness, acquisition, and boosting conversions.

Responsibilities:
● Develop content strategy aligned with short-term and long-term marketing targets
● Manage the editorial calendar and ensure content team is on board
● Manage content distribution to online channels and social media platforms to analyse and increase web traffic and users engagement metrics
● Create and publish engaging content
● Edit, proofread and improve content writers’ deliverables and liaise with content writers to ensure brand consistency
● Drive SEO in content creation and ensure SEO best practices are properly observed in all articles
● Collaborate with the SEO team to recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
● Ensure compliance with law (e.g. copyright and data protection)
● Stay up-to-date with developments and generate new ideas to draw audience’s attention