Brand Associate

WORK SCOPE: Achieves customer acquisition targets; maintains brand equity; manages all customer touchpoints including the website, and maximizes marketing budgets.

JOB DESCRIPTION:

1. RESPONSIBILITIES AND DUTIES:

1) Acquire leads for new customers
a) Create awareness and interest via digital touchpoints: social media, email marketing, SMS

b) Create in-house events / participate in third-party events for lead generation

c) Develop and monitor performance marketing campaigns

d) Prepare email marketing content

e) Update the company website

f) Improve searchability in relevant categories via search engine optimization/search engine marketing

g) Achieves target budget for customer acquisition cost

2) Maintain brand equity across all touchpoints
a) Ensure compliance of brand guidelines across online and physical touchpoints

b) Prepare basic publication materials and copy for social media calendar

c) Outsource publication materials and ensure effective execution by third-party creative teams as needed

d) Manage creatives budget

3) Manage external marketing consultants
a) Prepares and updates contracts for artists, SEO/SEM consultants, etc.

b) Sets regular meetings and documents work accomplished

4) Provide internal marketing support
a) Prepare replies for frequently asked questions for Customer Service

b) Prepare publication materials for company requirements

2. ORGANIZATIONAL RELATIONSHIPS:

Reports to: Sales & Marketing Manager
Closely coordinates with: Marketing Team, Sales Department
REQUIREMENTS:

1. EDUCATION: Graduate of Marketing, Commerce, Business Studies/Management/Administration or related

2. SKILLS

4 years of relevant work experience especially in consumer insights and content creation
Adept knowledge in MS Word, MS Excel, and MS Powerpoint
Fluent proficiency level in both English and Tagalog written and oral communication
Proven track record of developing and executing successful marketing campaigns
Exposure to C or D Marketing is an advantage
3. COMPETENCIES:

Communication: Collaborative/team player, effective communication (oral or written)
Logical Reasoning: Data-driven thinking, Analytical skills, problem solving
Technical/Functional: Creative thinking, tech savvy, Up-to-date on emerging trends
Transferable: Resourcefulness, flexibility, Planning and organization, Proactive, Passion for Excellence, detail oriented
4. DEVELOPMENT VALUE FOR THE POSITION

Be part of a growing tech team that is first to offer non-life insurance products digitally in PH
Get more insight on life insurance industry
Hone your content creation skills and have a direct impact to the growth of the brand
WORK SCHEDULE:

Number or hours excluding lunch break: 8 hours (total of 9 hours with lunch break)
Shift Schedule: 9AM-6PM
Work schedule: 5-day work week with weekends off