Digital Marketing Manager

Responsibilities:

• SEO & Keywords: Implementing initial SEO strategies and developing keyword associations for better searchability.
• Google Maps: Updating and completing business location on Google Maps.
• Media Buying & Ads: Launching media buying and display ads, and testing campaigns for effectiveness.
• Google Analytics: Reviewing and interpreting Google Analytics for searchability insights.
• KOL & UGC: Identifying Key Opinion Leaders (KOLs) and user-generated content for engagement.
• Local Channels: Exploring local platforms for outreach.
• Competitor Analysis: Monitoring and reporting on competitor strategies.
• Campaign Performance: Establishing a system to evaluate campaign effectiveness.
• Digital Communication: Enhancing understanding of online communications and static company pages.
• Content Strategy: Developing a content calendar and system for weekly optimization, with content buckets for central and local social media pages.
• Website Management: Regularly managing and updating the website, and analyzing/recommending content updates.
• Social Media Management: Daily management of social media content and creating weekly content plans.
• Lead Generation: Generating leads through media buying based on social media algorithms and managing landing pages for better conversion.
• Analytics & Tracking: Setting up a tracking and monitoring system to report on analytics, ultimately increasing digital reach and leads.




Qualifications:

• Graduate of any 4- year Marketing, Advertising, Communications or any similar.
• At least 3-5 years work experience in any field of Marketing (Market research, Brand, Advertising and PR, Promotion, Sales, Retailing, Digital Marketing).
• Strong and confident communicator, great interpersonal skills, team player
• Willing to do field works/branch visits if needed
• Candidates must be willing to work on-site at North Edsa, Quezon City