Web Content Writer - Casino Online Games

● Conducting in-depth research on industry-related topics in order to develop original content.
● Source and present relevant news stories to the Managing Editor for approval, following a
detailed analysis of press releases, competitor websites, and official government sources.
● Write and publish news stories daily adhering to strict publishing schedules and following
journalism ethics and best practices.
● Prepare and publish a daily email for our newsletter.
● Occasionally reach out to individuals for comment on news stories.
● Write and publish various types of content and copy for our clients and our company’s web
pages, including articles, ebooks, podcast and video scripts, and social media posts.
● Produce marketing copy to advertise our products, writing blog posts about industry-related
topics, doing research for blog ideas, and promoting our content on social media.
● Ensure contents written reach our targets such as target audience, social shares, time on page,
bounce rate, scroll depth, CTR, conversion rate, social shares, traffic, and search engine
rankings
● Prepare a daily coverage report for the Managing Editor, outlining the day's plan, sponsor
outreach targets, subscriber email details, new content ready to be published, and social
media posts.
● Developing content for blogs, articles, product descriptions, social media, and the company
website.
● Assisting in developing content for advertising campaigns.
● Ensure all content is error-free and optimized.
● Conducting keyword research and using SEO best practices to increase traffic to the company
website.
● Creating compelling headlines and body copy that will capture the attention of the target
audience.
● Identifying customers’ needs and recommending new content to address gaps in the
company's current content.
● Partner with the SEO team to keyword optimise our content without impacting readability
● Research channel specific writing techniques, in order to adapt your writing style to various
channels.
● Develop engaging, channel appropriate marketing copy that will raise brand awareness and
generate leads.
● Leverage AI tools such as ChatGPT, Google Bard, Jasper, etc. for various tasks.
● Perform other tasks as assigned by Management.