News Editor

Key Responsibilities

Editorial Leadership & Content Strategy
● Lead a team of writers and contributors, ensuring high-quality, engaging, and timely
content.
● Develop and oversee content strategies for news, features, guides, and analysis in the
casino and sports betting industry.
● Ensure articles follow SEO best practices to drive organic traffic and increase audience
reach.
● Ensure that the content being published keeps people engaged and consistently drives
traffic to the website.
● Create editorial guidelines and maintain a consistent tone, style, and journalistic integrity
across all content.
● Collaborate with stakeholders on content monetization strategies, including affiliate
marketing and sponsored content.

Industry Coverage & Content Development
● Stay on top of breaking news, regulatory changes, market trends, and emerging
opportunities in the gaming industry.
● Assign and edit event-driven, evergreen, and promotional content related to casinos,
sports betting, sweepstakes, and online gaming.
● Write in-depth reports, features, and interviews with key industry figures.
● Ensure content aligns with audience expectations, market trends, and business growth
objectives.

Performance Tracking & SEO Optimization
● Analyze content performance using Google Analytics, Ahrefs, SEMrush, and other tools.
● Implement SEO strategies to enhance rankings and audience reach.
● Optimize content for affiliate marketing opportunities and revenue generation.
● Monitor audience engagement and adjust strategies based on insights.

Team Management & Collaboration
● Provide mentorship and editorial guidance to writers and freelancers.
● Work closely with marketing, social media, and business development teams to align
content with growth strategies.
● Oversee editorial calendar, ensuring deadlines are met and priorities are managed
effectively.