Marketing Executive (Media) - China

The Marketing Executive (Media) is responsible for planning, developing, and executing media strategies to enhance brand awareness and drive customer engagement. This role involves managing media campaigns across various channels, including digital, print, and broadcast, and working closely with media agencies and vendors.

RESPONSIBILITIES:
- Sources new opportunities, negotiates media deals and offerings, and suggests suitable media partners for print advertising, display advertising, and articles to channel and expand brand awareness.
- Manages existing social media channels, handles daily operational tasks, maintains a balance between positive and negative sentiments, and seeks new channels and partnerships on social media sites, forums, and blogs to create brand awareness and enhance brand reputation
- Coordinates and executes marketing campaigns and projects aimed at customer acquisition.
- Collects feedback from various channels, presents findings, communicates suggestions, and works closely with senior team members on video production to improve processes and enhance brand value.
- Provides accurate and creative copywriting and proofreading.
- Performs market research and competitor analysis to provide marketing insights on customer perspectives, market trends, changing customer demands, and progress reports on the effectiveness of campaigns and communication channels.

QUALIFICATIONS:
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Proficiency in both Mandarin and English languages (spoken and written).
- 3+ years of experience in the i-Gaming industry with media buying experience.
- Experience in sourcing new media opportunities, negotiating media deals, and managing media partnerships.
- Proven ability to manage social media channels, including content creation and engagement strategies.
- Strong project management skills with experience in coordinating and executing marketing campaigns.
- Excellent communication skills to gather feedback, present findings, and collaborate effectively with teams.
- Copywriting and proofreading skills with attention to detail and creativity.
- Ability to conduct market research and competitor analysis to provide actionable marketing insights.
- Familiarity with digital marketing tools and platforms, including social media management and analytics tools.
- Creative thinking and problem-solving skills to contribute to brand enhancement and campaign effectiveness.
- Knowledge of media trends and advertising strategies across print, digital, and other platforms.

Notes:
• The client organization offers a competitive salary and employee benefits.