Marketing Director Brand Research Product Development- Makati-

URGENT ! ! ! DIRECT HIRE ! ! !

1. Brand Strategy Development:
- Develop and implement comprehensive brand strategies to enhance brand equity and market positioning.
- Conduct market research to understand consumer behavior, market trends, and competitive landscape.

2. Product Development:
- Lead the development and launch of new products, from ideation to market entry.
- Collaborate with R&D, design, and production teams to ensure product development aligns with brand strategy and market needs.

3. Marketing Campaigns:
- Design and execute integrated marketing campaigns that support brand and product initiatives.
- Utilize various marketing channels, including digital, social media, PR, and traditional media, to maximize reach and engagement.

4. Team Leadership:
- Lead, mentor, and inspire a team of marketing professionals, including brand managers, product marketers, and creative personnel.
- Conduct regular performance evaluations and provide training and development opportunities.

5. Budget Management:
- Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.
- Monitor and report on marketing expenditures and adjust strategies as needed to stay within budget.

6. Performance Analysis:
- Use analytics and performance metrics to measure the effectiveness of branding and product development initiatives.
- Prepare detailed reports on campaign performance, providing insights and recommendations for improvement.

7. Cross-Functional Collaboration:
- Work closely with sales, operations, and customer service teams to ensure alignment and support for brand and product initiatives.
- Foster strong partnerships with external agencies, suppliers, and other stakeholders.

8. Innovation and Trends:
- Stay current with industry trends, emerging technologies, and competitive activity to identify opportunities for innovation.
- Propose new ideas and strategies to keep the brand and products ahead of the competition.

Minimum Qualification Standards
- Bachelor’s degree in marketing, Business Administration, or a related field (Master’s degree preferred).
- Minimum of 8-10 years of experience in marketing, with at least 5 years in brand management and product development.
- Proven track record of developing and launching successful brands and products.
- Strong understanding of current marketing trends, technologies, and best practices.
- Excellent leadership, communication, and interpersonal skills.
- Ability to build and maintain strong relationships with internal and external stakeholders.
- Strong analytical skills and experience with performance metrics and data analysis.
- Proficiency in marketing software and tools, including CRM systems and product management platforms.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Creative thinker with strong problem-solving abilities.
- Ability to travel as needed.

Knowledge competencies
• Attention to detail and accuracy in data entry.
• Strong organizational and time-management skills.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively in a team environment.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively in a team environment.
• Daily Task Reporting
• Database and Recordkeeping

Employee Benefits:

HMO - Medicard
Life Insurance
Retirement Plan
Yearly salary Increase.
Year End Bonus
Birthday Allowance
Newly Wedding Benefits - 10,000.00
Referral Program - earn up to 3500.00 per referral.
Daily breakfast
Anytime Fitness - Upon Regularization
Bereavement leaves w/ Financial Assistance
Service Incentive Leave - 12 days VL and 12 days SL (25% convertible as cash yearly)
Trainings
Friday Night Bonding
Quarterly Company Events
13th month
Ambassador Awards and other Employee Recognition
Team Bonding

AGE RANGE : 40-50 years old
SALARY RANGE : 90K

*bap