Brand Marketing Manager - Makati - Direct Hire - Urgent

URGENT ! ! ! DIRECT HIRE ! ! !

1. Product Development:
- Collaborate with cross-functional teams, including R&D, design, and sales, to develop new products from concept to launch.
- Conduct market research to identify customer needs, market trends, and competitive landscape to inform product development.
- Define product positioning, key features, and benefits to align with market demands and company goals.

2. Brand Strategy and Management:
- Develop and implement brand strategies to strengthen brand equity and awareness.
- Oversee the creation and execution of branding initiatives, including advertising campaigns, packaging, and promotional activities.
- Ensure consistent brand messaging and visual identity across all marketing channels and touchpoints.

3. Market Research and Analysis:
- Conduct primary and secondary market research to gather insights on customer behavior, market trends, and competitive analysis.
- Analyze research data to inform strategic decisions and identify opportunities for growth.
- Monitor and report on the effectiveness of marketing campaigns and brand performance.

4. Marketing Campaigns and Communications:
- Plan and execute integrated marketing campaigns to promote new products and brand initiatives.
- Develop compelling content for various marketing channels, including digital, print, social media, and events.
- Manage relationships with external agencies and vendors to ensure high-quality deliverables.

5. Budget Management:
- Develop and manage marketing budgets, ensuring efficient allocation of resources to maximize ROI.
- Track and report on budget performance, making adjustments as needed to stay within financial targets.

6. Team Leadership and Collaboration:
- Lead and mentor a team of marketing professionals, providing guidance and support to achieve team and individual goals.
- Foster a collaborative working environment with internal teams and external partners to drive successful outcomes.

7. Performance Metrics and Reporting:
- Establish key performance indicators (KPIs) to measure the success of branding and marketing efforts.
- Provide regular reports to senior management on marketing performance, insights, and recommendations.

Minimum Qualification Standards
- Bachelor’s degree in marketing, Business Administration, or a related field (Master’s degree preferred).
- Minimum of 5 years of experience in brand marketing, product development, and market research.
- Proven track record of developing and launching successful products and brand campaigns.
- Strong understanding of market research methodologies and data analysis.
- Excellent strategic thinking, communication, and project management skills.
- Ability to lead and inspire a team, fostering a collaborative and results-oriented culture.
- Proficiency in Microsoft Office Suite and marketing analytics tools.
- Experience in Category of products is a plus.

Knowledge competencies
• Attention to detail and accuracy in data entry.
• Strong organizational and time-management skills.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively in a team environment.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively in a team environment.
• Daily Task Reporting
• Database and Recordkeeping

Employee Benefits:

HMO - Medicard
Life Insurance
Retirement Plan
Yearly salary Increase.
Year End Bonus
Birthday Allowance
Newly Wedding Benefits - 10,000.00
Referral Program - earn up to 3500.00 per referral.
Daily breakfast
Anytime Fitness - Upon Regularization
Bereavement leaves w/ Financial Assistance
Service Incentive Leave - 12 days VL and 12 days SL (25% convertible as cash yearly)
Trainings
Friday Night Bonding
Quarterly Company Events
13th month
Ambassador Awards and other Employee Recognition
Team Bonding

AGE RANGE: 31-40years old
SALARY RANGE: 50k - 70k

*bap