Marketing Assistant

Assisting with Marketing Campaigns: Support the marketing team in planning, executing, and analyzing marketing campaigns across various channels, including digital, print, social media, and events.
Content Creation: Assist in creating marketing content such as blog posts, social media posts, email newsletters, and website copy. This may involve writing, editing, and proofreading content to ensure quality and consistency.
Social Media Management: Help manage the company's social media accounts by scheduling posts, monitoring engagement, responding to comments and messages, and tracking social media analytics.
Market Research: Conduct research on industry trends, competitor activities, and customer demographics to inform marketing strategies and campaigns. Compile data and prepare reports for review by the marketing team.
Graphic Design Support: Assist in creating visual assets for marketing materials, including graphics, images, and promotional materials. Proficiency in graphic design software such as Adobe Photoshop or Canva may be required.
Email Marketing: Assist in creating and sending email marketing campaigns, including drafting email copy, designing templates, managing email lists, and analyzing campaign performance metrics.
Event Coordination: Support the planning and execution of marketing events, such as trade shows, conferences, webinars, and product launches. This may involve coordinating logistics, preparing promotional materials, and assisting with on-site activities.
Website Maintenance: Help maintain and update the company website with fresh content, product information, and promotional offers. Basic knowledge of content management systems (CMS) like WordPress or Joomla may be necessary.
Analytics and Reporting: Collect and analyze marketing data using tools like Google Analytics or social media analytics platforms. Prepare reports summarizing key performance indicators (KPIs) and insights to evaluate the effectiveness of marketing efforts.
Administrative Support: Provide general administrative support to the marketing team, such as scheduling meetings, managing calendars, organizing files, and handling correspondence.
Customer Communication: Assist in communicating with customers through various channels, including email, social media, and online forums. Respond to inquiries, address customer feedback, and facilitate customer engagement with the brand.
Collaboration with Cross-Functional Teams: Work closely with other departments such as sales, product development, and customer service to ensure alignment on marketing initiatives and support overall business objectives.