Paid Media Ads Expert (Google and Meta Ads)

Position: Paid Media Ads Expert (Google and Meta Ads)

Number of hours: 20 hours/week

Schedule: Hongkong Time

Tasks required:

Contribute in the implementation of paid online marketing strategies

Plan, execute, manage and optimize various advertising campaigns for Google ads, Facebook ads, Tiktok ads, and other online advertising platforms

Regularly analyze campaign performance metrics and KPIs and produce daily reports to identify issues and opportunities for growth

Communicate KPIs to key stakeholders

See all ventures through to completion and evaluate their success using various metrics

Provide insights and recommendations to improve campaign effectiveness

Stay up-to-date with industry trends and emerging platforms to keep the company’s marketing strategies current

Prepare engaging content and ad copy to boost campaign conversion

Conduct market research to identify opportunities for promotion and growth

Collaborate with the client in preparing budgets and monitoring expenses

Proactively suggest recommendations and optimizations to the team leader

Other ad hoc tasks that would be assigned

Requirements:

Proven work experience with marketing or a relevant role is required

Solid knowledge of marketing techniques and principles

Proven experience in managing Google Ads and Meta advertising campaigns

Hands-on experience with Google Analytics, Google Tag Manager and Google Data Studio (also known as Looker Studio)

Good understanding of market research techniques, statistical and data analysis methods

Excellent knowledge of MS Office and marketing software (e.g. CRM)

Thorough understanding of social media and web analytics

Excellent organizational and multitasking skills

Outstanding communication and interpersonal abilities

Creativity and commercial awareness

A team player with a customer-oriented approach

Self-disciplined and organized; able to consistently perform with limited supervision