Brand Officer

DIRECT HIRING!
BRAND OFFICER (TARGUS)

CANDIDATE REQUIREMENTS

• Experience of working within a similar brand officer/assistant role, particularly within the consumer electronics or IT sector (luggage, lifestyle or accessories category) and in a business to consumer environment is preferred
• Proven ability to develop brand and marketing strategies and communicate recommendations to top management
• Experience in identifying target audiences and devising effective campaigns
• Financial and budgetary management skills
• Experience with market data analysis, interpretation, and research
• The equivalent of a bachelor’s degree in business or marketing management
• Strong ability to negotiate, influence and engage with principals and business partners successfully
• Highly numerate with excellent analytical skills
• Strong can-do attitude with an abundance of passion, energy, and enthusiasm
• Good communication skills
• Presentable at all times

KEY JOB RESPONSIBILITIES

- Manage sales growth and profitability of the brand
-Develop and implement the brand strategy

- Set the marketing strategy across all channels(retail, online and corporate)
-Manage inputs such as price, product selection, and inventory.
-Maximize sales by forecasting product trends, leveraging roadmaps and conducting competitive pricing analysis 

- Inventory management and Purchase Order placement
- Product marketing campaigns, providing direction on the new market trends, and promotions
-Measure and report on the success of marketing campaigns, including assessing ROI and KPIs
-Manage the financial budget for advertising and promotional items
-Organize and oversee events such as product launches, exhibitions, and other sales and marketing events

- Conducting weekly, monthly, or quarterly reviews of each category of products