Marketing Specialist/ Pasay

Requirements:
Education: Bachelor’s degree related to Marketing or Advertising.
Department: Marketing Department
Work Experience: 3-5 years of experience

Job Descriptions:
- Overall Marketing Oversight
o Shall propose and manage budgets for various promotional projects for the
application.
o Shall oversee marketing and advertising activities to ensure consistency with
the product line strategy.
o Shall develop and implement media planning, buying and innovation
strategies.

- On promotions, activities, partnerships and external Dealings
o Shall strategize various promotional activities and activation partnership that
can help in improving the application’s downloads and usage. Shall be in charge
of creation, coordination and implementation of promotional activities in line
with the product.
o Shall work with the content specialist and brand specialist in putting together
over-all promotions proposal.
o Shall create feasible promotions and activations to increase app downloads and
Usage
o Shall be the one to connect with third party suppliers for requirements of the
projects.
o Shall be In-charge of screening sponsorship opportunities for JuanCash.
o Shall prepare and deliver promotional presentations.
o Shall assist in organizing promotional events, traditional or digital campaigns
and attend them to facilitate its success.
o Shall write marketing literature (brochures, press release, etc.) to augment the
company’s presence in the market.
o Shall compose and post online content on the company’s website and social
media accounts.
o Shall write marketing literature (brochures, press release, etc.) to augment the
company’s presence in the market.
o Shall communicate with clients and encourage trusting relationships.

Research, Marketing Analysis and other related Studies
o Shall do research to conduct market research study, should the need arise.
o Shall conduct market research and analyze consumer rating
reports/questionnaires.
o Shall monitor market trends, research consumer markets and competitor’s
activities to identify opportunities and key issues.
o Shall employ marketing analytic techniques (social media, web analytics etc.)
to gather important data to be used in improving brand positioning.
o Shall familiarize with the latest trends, technologies, and methodologies in
graphic design, web design, production and etc.
o Shall analyze how the brand is positioned in the market and crystalize targeted
consumer insights.
o Shall strategize on how to increase brand awareness.
- Internal Company Dealings
o Shall coordinate with the Sales team in mapping out proposals for promos and
activation in partnership with the merchants.
o Shall lead creative development and create motivating stimulus to get targeted
population to take action.
o Shall coordinate and manage content management and information sharing
among departments, divisions and external customers and divisions.
o Shall be able to defend artwork to other Teams for approval
o Shall have a firm decision and leadership skills
- Public Relations:
o Shall support marketing executives in organizing various projects in line with
the brand and PR function.
o Shall prepare PR materials such as news articles, blog entries, and other media

Other Qualification(s):
- Must obtain a Bachelor’s degree related to Marketing or Advertising.
- Must have at least 3-5 years’ work worth of experience Marketing and Brand
Management.
- With Fintech or e-Commerce background is preferred.
- Must have a wide understanding of marketing concepts.
- Must have experience in implementing various promotions and campaigns.
- Must have experience in handling stakeholders, partners, 3rd party suppliers, and
- customers.
- Must be agile and highly creative.
- Must have a strong attention to detail.
- Must be highly adaptable to fast work