Copywriter

Job Mission / Purpose

The Copywriter is responsible for crafting compelling and brand-consistent copy across a wide range of marketing materials (both online and offline) for diverse brands. This role requires a strong grasp of brand tone, imaging and positioning and a strong command of language. The ideal candidate can seamlessly adapt messaging across platforms, including social media, digital ads, in-store materials, product packaging, and campaign launches. Also, prior experience in a creative agency or advertising environment is highly valued, as the role demands creativity, collaboration, and speed.

Key Responsibilities
-Content Development for Online & Offline Materials
-Write copy for digital platforms including social media posts, e-commerce listings, display ads, video scripts, newsletters, and web content.
-Develop offline marketing copy such as packaging labels, print ads, in-store collaterals (shelf talkers, wobblers), flyers, and POS materials.
-Ensure all messaging is aligned with brand voice, positioning, and marketing objectives.
-Packaging & Product Copy
-Craft product names, taglines, ingredient stories, and usage instructions in line with brand and regulatory requirements.
-Collaborate with design teams to ensure synergy between visuals and written content.
-Campaign Messaging & Conceptual Work
-Participate in ideation and brainstorming for integrated campaigns and brand initiatives.
-Develop campaign messaging frameworks, big ideas, headlines, and support copy for multi-platform rollouts.
- E-Commerce & Digital Content Optimization
-Write and optimize product descriptions and digital content tailored for platforms like Shopee, Lazada, and brand.com.
-Ensure consistency in tone and clarity across product catalogs, promo banners, and CRM/email campaigns.

Cross-Functional Collaboration

Work closely with designers, marketers, brand teams, and project managers to align on briefs and ensure accurate message delivery.
Contribute to creative development meetings and brand immersion sessions.

Editing, Proofreading & Compliance
Review and edit content to ensure clarity, grammar, consistency, and compliance with brand and legal standards.
Maintain accurate tone of voice and ensure alignment across multilingual or regionally adapted materials.