Marketing Assistant

Were on the lookout for a proactive and detail-driven Marketing Assistant!

You'll work closely with internal teams and store partners to ensure consistent, optimized, and engaging brand experiences both in-store and online.

This is a cross-functional role focused on campaign execution, analytics, and performance optimization across platforms including Meta, delivery aggregators, and Google Business.

Key Responsibilities:

Local Area Marketing (LAM)

Action ad hoc LAM requests from stores, supporting campaign development and digital needs.
Set up and report on Meta advertising campaigns to maximize spend efficiency and performance visibility.
Design and adapt store-specific creative using templates assets for both paid and organic content.
Assist stores with organic social media support providing creative assets and scheduling posts.

Delivery Aggregator Support

Set up small-budget campaigns and promotions on delivery platforms (e.g., Uber Eats, DoorDash, Menulog) using supplied briefs.
Manage store-specific promotions to ensure marketing activity remains controlled and brand-consistent.
Assist with menu and category optimisation to enhance user experience and boost performance on aggregator platforms.

Trading Hours

Manage updates to store trading hours during public holidays or on an ad hoc basis across relevant digital platforms.

Marketing Analytics

Compile reports on:

Organic social performance and engagement metrics.
Customer feedback trends and sentiment analysis.
Year-on-year campaign performance, identifying key learnings and opportunities.
LTO (Limited Time Offer) product performance, tracking sales uplift and campaign ROI.

Launch Document Preparation

Support the Marketing Manager in preparing launch documents, including:

Designing documents in Canva using brand templates for internal and partner use.
Uploading the launch documents onto the internal intranet and circulating via relevant communication channels.

Google Business Profile Management

Execute bulk Google Posts via 10 Thousand Feet to support new product launches and campaigns.
Monitor and report on Google review sentiment as part of ongoing brand health tracking.
Optimize Google Business Profiles for visibility and accuracy, including updates to hours, images, and business descriptions.

Knowledge/Skills/Experience:

1-3 years experience in a marketing assistant or digital execution role.
Familiarity with Meta Ads Manager, Canva, and social scheduling tools.
Understanding of delivery platform interfaces and basic campaign management.
Strong reporting and analytical skills using platforms like Meta Insights, Google Business, and customer feedback tools.

The ideal candidate will be:

An excellent communicator, able to build strong relationships with the marketing team and assist their evolving needs.
A natural ideas person, capable of identifying customer needs and proactively suggesting marketing initiatives.
Highly detail-oriented, with a strong eye for design, layout, and brand consistency.
Organized and reliable, able to juggle multiple tasks, deadlines, and platforms with efficiency.
Digitally confident, with experience in Meta Ads Manager, Canva, and social/content scheduling tools.
Results-driven, with an analytical mindset and a passion for continuous improvement through reporting and feedback.
A collaborative team player who thrives in a fast-paced, evolving environment.
Adaptable and resourceful, comfortable navigating ambiguity and proactively solving problems.