Marketing Specialist

Objectives of this role
Gain a thorough understanding of our products, standards, and differentiators so that strategies can be developed for more-effective communications and brand awareness

Document procedures, processes, and workflows, and recommend changes for greater efficiencies

Analyze qualitative and quantitative data, with special focus on psychographics and buying trends, to understand how marketing activity leads to customer sales

Assist with all internal and external marketing campaigns, producing content for projects and initiatives to enhance lead generation

Analyze existing marketing collateral with a critical eye and identify opportunities for improvement

Responsibilities
Perform research, analyses, and testing with a variety of tools to gain insights and shape marketing strategy

Collaborate with team members to optimize automation and lead-nurturing process through email, content, events, and social channels

Assist in execution of marketing plans to reach audiences through targeted channels

Create and distribute monthly reports on critical metrics for lead generation, content creation, website traffic, and other KPIs

Assist marketing manager in the development and execution of campaigns, including content creation, new-product launches, social media, upselling, cross-selling, and sales enablement.