Digital Marketing Specialist
Ortigas, Pasig City, National Capital Region
Posted 21 days ago
- Company:
- Vertere Global Solutions, Inc.
- Company Description:
- At Vértere, we know how challenging it is to find the right IT staff when ramping up to meet business critical deadlines. We have been helping companies find IT resources needed to deliver results. Different companies need different solutions so we develop creative and innovative IT workforce solutions that will work for you. We provide these services so you can focus your efforts on core and strategic activities.
- Contract Type:
- Full Time
- Experience Required:
- 5 to 10 years
- Education Level:
- Bachelor’s Degree
- Number of vacancies:
- 1
Job Description
Advertising
· Recommend the most suitable platforms for brand/product campaigns on a timely basis
· Coordinate with related local teams and Regional HQ B&C members to execute brand/product campaigns
· Coordinate with and monitor related agency for advertising campaigns, media Placements and ASC clearance
· Manage DTI Permits for all offline and online promos
· Manage ASC Consultations and required Clearances
· Adhere to Brand Guidelines set by Global and Regional HQ
· Seek and Promote Tie-Ups/Co-branding activities
· Manage novelty/giveaways requirements
Social Media/Digital Marketing
· Coordinate with and monitor related agency for Digital Ad placements
· Oversee Influencer marketing projects
· Oversee Social Media platforms with relevant and engaging content and ensure regular analysis of results for continuous improvement
· Adhere to Brand Guidelines set by Global and Regional HQ
· Take the Lead in other Social Media activities and special projects
Lead Generation
· Coordinate with and monitor related agency for Lead Generation content and campaigns
· Ensure compliance with Privacy Policy for Leads Generated
· Adhere to Brand Guidelines set by Global and Regional HQ
· Collaborate with related teams for Leads capturing and nurturing thru the company’s marketing automation platform
Marketing Research
· Ensure timely execution of marketing research requirements such as: Mystery Shopper Activity (Retail Audit), Mystery Customer Activity (ASP Audit), Customer Care Benchmarking (Helpdesk Audit), and others
E-commerce
· Ensure Epson official store assets and elements are aligned with Regional HQ branding directives
· Support and coordinate with related local teams and Regional HQ B&C members to execute ecommerce campaigns
· Recommend suitable marketing initiatives to support e-commerce team objectives on a timely basis
· Adhere to Brand Guidelines set by Global and Regional HQ
QUALIFICATIONS
· Bachelor’s degree/ Diploma in business, sales, and marketing or related field
· At least 5 years of professional experience
· Marketing Communications, Brand Management, Advertising & Promotions, Social Media and Digital Marketing
· Preferably has experience executing regional strategies and social media campaigns
