Social Media Content Writer

QUALIFICATION STANDARDS:

Education : Bachelor's degree relevant to the job
Experience : 3 years of relevant work experience
Training : 16 hours or relevant training

EMPLOYMENT STATUS: To be officially employed under DBP Service Corporation (DBPSC), but shall be assigned and deployed to Social Housing Finance Corporation (SHFC) as an agency-hired employee.

DBPSC BENEFITS (for agency-hired employees):

Government-mandated benefits: SSS, Pag-IBIG, PhilHealth, EC
Paid legal holidays
13th Month pay
Service Incentive Leave (SIL) - 5 days after the first year
Paternity Leave, Solo Parent Leave, Magna Carta for Women
Retirement Pay
Group Life insurance upon first day
Financial Assistance Program
HMO/Health Insurance
Paid trainings
Overtime Pay

WORK SCHEDULE: Mondays to Fridays (8 AM - 5 PM)

REQUIRED KNOWLEDGE & SKILLS:

With background in the current social media landscape and platforms
Has a strong understanding of the fundamentals of communications and marketing, public relations, and familiarity in the present social and governance landscape;
Strong writing and storytelling skills to craft compelling social media copy, news articles, and visual guides;
Extensive knowledge of major platforms like Facebook, Instagram, YouTube, TikTok, and X(formerly Twitter), including their functionalities;
Ability to develop innovative and appropriate social media strategies;
Capacity to handle key social media metrics and utilization of analytical tools to measure performance, identify trends, and track engagement;
Flexible and creative and has capability to utilize basic editing tools;

SCOPE OF WORK:

1. Primarily handles, oversees, and enhances public engagement through multimedia content on official SHFC social media channels, including Facebook, X (formerly Twitter), Instagram, YouTube, and TikTok;
2. Creates compelling content and related visual guides, such as news/social media copies, stories, etc., to effectively communicate SHFC's messages during corporate events and projects, ensuring alignment with communication objectives;
3. Generates additional innovative and original content to keep SHFC's social media presence fresh and engaging;
4. Provides technical assistance to the Video/Graphics team for media documentation supporting events production, public relations campaigns, and mobilizations;
5. Assists in the Brand Development campaign to maintain and enhance SHFC's overall media presence;
6. In production work, guides the graphics and design team in adhering to SHFC's Visual Identity Guide to maintain brand consistency;
7. Crafts and implements innovative social media strategies that reflect SHFC's core values and communication goals, fostering engagement with the public and partners;
8. Directs and supervises production of the Video/Graphics team, providing artistic guidance to ensure consistent corporate messaging (through various uploaded contents) across all media;
9. Leverages social media to build beneficial connections that support and advance SHFC's organizational objectives;
10. Conducts social listening to identify current issues and challenges that may present risks or opportunities for SHFC;
11. Prepares periodic write-ups and reports for the purpose of sharing evaluation and to identify points of improvement for social media visibility and engagement, based on key social media metrics;
12. Completes all assigned administrative tasks in support of the Strategic Communications Department's internal and inter-departmental functions;
13. Collaborates with the Information and Public Assistance Desk, the CSM team, and all other production teams within the Department to enhance communications output;
14. Does complete staff work for all administrative processes and undertakings; and
15. Performs other related functions that may be assigned by the immediate supervisor.